What are the responsibilities and job description for the Marketing Manager, Yacht Division position at Onewater Marine Inc?
Manager, Yacht Division
POSITION SUMMARY
The Marketing Manager, Yacht Division is responsible for driving brand performance, demand generation, and customer engagement across OneWater Yacht Group’s premium yacht portfolio. This role serves as the strategic marketing lead for assigned yacht dealerships, partnering closely with company leadership and internal teams to deliver integrated marketing programs that accelerate sales and elevate the brand experience.
The ideal candidate is a results-driven marketer with strong leadership presence, deep understanding of luxury consumers, and the ability to translate business objectives into impactful, data-informed marketing strategies.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Duties |
Serve as the primary marketing partner between dealership GMs, internal teams, and industry partners; acting as a strategic advisor and advocate for business growth. |
Develop and execute integrated marketing strategies aligned to sales goals, brand standards, and company leadership. |
Lead the planning and execution of multi-channel campaigns across digital, social, print, broadcast, events, and direct marketing. |
Translate dealership objectives into clear marketing briefs and oversee execution in collaboration with creative, media, and project teams. |
Own dealer relationships and ensure alignment, accountability, and delivery against scope, timelines, and KPIs. |
Manage marketing budgets, manufacturer relationships, and performance reporting with a strong focus on ROI. |
Deliver clear, actionable campaign insights using data from multiple platforms to inform strategy and optimization. |
Conduct competitive and market analysis to identify opportunities, risks, and emerging trends within the luxury marine space. |
Lead the development of marketing plans, project calendars, presentations, proposals, and executive-level communications. |
SKILLS
- Strong understanding of both traditional and digital media within a luxury brand environment.
- High proficiency in Microsoft Suite and cloud-based collaboration tools.
- Experience with CMS platforms (WordPress preferred), Google Analytics, and web development workflows.
- Ability to clearly articulate marketing strategy, media rationale, and performance insights to business leaders.
- Expertise in social media marketing and content strategy for premium audiences.
- Confident communicator with a polished, professional presence and strong relationship-management skills.
QUALIFICATIONS / REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5–7 years of progressive marketing experience, preferably within luxury, automotive, marine, or high-end consumer sectors.
- Proven experience managing integrated marketing programs and presenting to senior-level stakeholders.
- Marine or luxury lifestyle marketing experience strongly preferred.
PHYSICAL DEMANDS
Use the table / checklist below to indicate what is required of this position. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Using the rating scale below, indicate how often the following physical activities and environmental conditions are required/present in performing the Essential Job Responsibilities.
C=Constantly | F=Frequently | O=Occasionally | R=Rarely |
(5-8 hrs. /shift) | (2-5 hrs. /sift) | (Up to 2 hrs. /shift) | (Not regular part of job) |
Physical Activities | |||
Remaining in a stationary position, often standing or sitting for prolonged periods | C | Repeating motions that may include the wrists, hands and/or fingers | C |
Moving about to accomplish tasks or moving from one worksite to another | F | Operating motor vehicle | O |
Communicating with others to exchange information | C | Assessing the accuracy, neatness and thoroughness of the work assigned | C |
Hearing | F | Talking | F |
Seeing | C | Eye/Hand/Foot Coordination | C |
WORK ENVIRONMENT
Use the table / checklist below to indicate the environmental conditions and physical demands of the position. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
How would you best describe the environmental demands for this position? (Check only one)
Environmental Conditions | |||
No adverse environmental conditions expected | X | Poor ventilation | |
Hazardous conditions | Small and/or enclosed spaces | ||
Noisy environments |
How would you best describe the physical demands for this position? (Check only one)
Physical Demands | |
Sedentary work that primarily involves sitting/standing | ☒ |
Light work that includes moving objects up to 20 pounds | ☒ |
Medium work that includes moving objects up to 50 pounds | ☐ |
Heavy work that includes moving objects up to 100 pounds or more | ☐ |
This position operates exclusively in an indoor office environment with controlled temperatures. (Y/N)
DO NOT MAKE ANY EDITS TO THE BELOW PORTION OF THE JOB DESCRIPTION:
OneWater Marine is an Equal Opportunity Employer and complies with ADA regulations as applicable.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.