What are the responsibilities and job description for the Director of Marketing position at One to One Health?
About One to One Health & TextCare
One to One Health is reinventing primary care by delivering proactive, accessible, relationship-driven healthcare. Through our virtual care platform, TextCare, we’re making it easy for people to get high-quality care, anytime and anywhere—resulting in healthier individuals and more productive organizations.
We partner with health plans and employers to transform how the workforce engages with healthcare—lowering costs, improving outcomes, and creating a better experience. Our team is growing fast, and we’re looking for passionate professionals who want to be part of something meaningful.
Position Overview
We’re looking for a dynamic, growth-minded marketing leader to help shape One to One Health’s national expansion. As Director of Marketing, you will be a driving force behind our brand presence, go-to-market strategy, and demand generation across employer, consultant, and health plan channels.
This is a high-visibility, high-impact leadership role for a modern marketer who thrives at the intersection of strategy, storytelling, and execution. You will build the marketing engine that positions One to One Health as a category-defining voice in concierge primary care, while directly supporting growth.
If you’re passionate about transforming healthcare, love building brands with purpose, and want to create something meaningful in a fast-moving environment… this is your moment!
What You’ll Do
A Catalyst for Growth
- Partner closely with Growth, Operations, and Clinical teams to align marketing efforts directly to growth and persistency objectives.
- Support the full funnel—from awareness to conversion to retention—with strategic messaging and execution.
Go-to-Market Strategy & Messaging
- Own go-to-market messaging, positioning, and core assets across key audiences.
- Develop employer and consultant-focused toolkits, playbooks, and enablement materials that drive partner confidence and adoption.
- Ensure consistent storytelling across sales and client management teams.
Digital Marketing & Demand Generation
- Lead digital marketing strategy, particularly LinkedIn, to drive awareness, credibility, and inbound demand.
- Build campaigns that support pipeline growth and market expansions
- Track performance metrics and optimize content and channel strategy over time.
Events & Market Presence
- Define and manage event strategy and investments to maximize brand impact, relationships, and ROI.
- Support sponsorship decisions, speaking strategy, and post-event activation.
- Represent One to One Health as a thought leader in workforce healthcare.
Creative & Collateral Development
- Lead collateral development and design aesthetic, ensuring a consistent, modern, and compelling market presence.
- Partner with internal teams and external creatives to produce high-quality marketing materials across channels.
What We Offer
- Competitive salary and performance-based incentives
- Remote flexibility with optional office collaboration
- Comprehensive health benefits
- Mission-driven team and meaningful work
- Opportunity to grow with a fast-paced, innovative organization redefining primary care