Social Media Content Creator

Company Description:

Brielle (Elle) Watts is a tech founder, professional flag football player, and media host building at the intersection of technology, sports, entrepreneurship, and storytelling. As the Founder and CEO of dot.it and the Founder and Host of OTF – Sideline Stories, Elle is developing a multifaceted personal brand that documents the realities of building an AI technology company while pursuing the goal of competing on the world’s biggest athletic stage.

dot.it is an AI intelligence layer designed to transform how enterprise teams capture, understand, and act on critical relationship and communication intelligence. Embedded directly within the inbox, dot.it helps teams surface behavioral and contextual signals, automate workflows, and turn everyday conversations into actionable intelligence.

On The Field – Sideline Stories is a sports media platform and community that follows Brielle’s journey as a professional flag football player training toward LA28 while bringing audiences alongside elite athletes through training sessions and candid conversations. The platform explores performance, pressure, leadership, resilience, and the defining experiences that shape athletes beyond competition.

Together, Brielle’s platforms tell a broader story of ambition, resilience, innovation, and high performance. Her social media presence spans founder life, building and fundraising for a growing AI company, professional athletics, training toward LA28, behind-the-scenes content, lifestyle, and authentic storytelling around the challenges and opportunities that come with pursuing multiple high-level ambitions at once. The Content Creator will play a key role in capturing, shaping, and growing this story across social platforms—helping transform Brielle’s day-to-day experiences across dot.it, OTF, athletics, entrepreneurship, travel, speaking engagements, and personal brand moments into compelling, culturally relevant content.

Role Description:

The Social Media Content Creator internship is a remote role focused on growing and engaging Brielle's online community. Day-to-day tasks include planning and creating social media posts, short-form video clips, graphics, and captions that highlight podcast episodes, athlete stories, and behind-the-scenes content. The intern will help manage posting schedules, monitor comments and messages, and support community interaction across platforms such as Instagram, TikTok, YouTube, and X. Additional responsibilities may include assisting with social media campaigns, collaborating on content ideas with the host and production team, and tracking basic performance metrics to refine content strategies. This internship offers hands-on experience in sports media, storytelling, and digital community building.

Qualifications:

• Ability to create engaging social media content, including captions, visuals, and short-form videos.
• Familiarity with major social platforms (e.g., Instagram, TikTok, YouTube, X) and current social media trends.
• Basic skills in video editing and graphic design using common tools (e.g., Canva, CapCut, Adobe tools or similar).
• Strong written communication skills and an interest in storytelling, sports culture, and athlete narratives.
• Organizational skills to manage content calendars, deadlines, and multiple platforms in a remote setting.
• Ability to work independently, take feedback constructively, and collaborate virtually with a small creative team.
• Prior experience managing personal or brand social media accounts is beneficial but not required.
• Availability to commit consistent hours during the internship and reliable access to internet and necessary devices.

Internship Compensation Notice:

Please note that this is an unpaid internship opportunity designed to provide hands-on experience in content creation, social media strategy, brand storytelling, and digital media across technology, entrepreneurship, sports, and lifestyle. The selected interns will gain direct exposure to building content for a growing AI company, a sports media platform, and a founder-athlete personal brand, with opportunities to develop a strong portfolio through real-world projects, events, athlete features, and behind-the-scenes content.

Academic credit may be supported where applicable and in coordination with the intern’s educational institution.