What are the responsibilities and job description for the Associate, Cross-Channel Planning position at Omnicom Media?
Agency
Omnicom Media
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Media/Planning Associate
As an entry level role, the Associate, is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.
Successfully maintains and updates flowcharts and planning documentation within client-specified tools (e.g., Plan It, MediaTools), ensuring accurate data entry, taxonomy coding, and campaign details, with minimal errors in at least 90% of deliverables over a three-month period.
Assists planners and managers in developing media plans, presentations, and planning materials while supporting guidance around channel usage that aligns to the communications strategy and audience approach, including audience mapping, content genres, tactical recommendations, format considerations, and partner selections.
Collaborates cross-functionally with planning, investment, activation, Ad Operations, analytics, and account teams to support campaign execution and serves as a key point of contact for associate-level partners on activation teams.
Participates in internal meetings and planning discussions, providing documentation support, research insights, and timely follow-up on key action items.
Gathers and analyzes data from syndicated research and planning tools, including GWI, Comscore, and Omni, demonstrating an understanding of audience behaviors and consumer habits that inform media planning decisions.
Supports the team in competitive and ad hoc desk research, synthesizing findings into high-level, client-facing presentations and recommendations.
Demonstrates proficiency in media planning and measurement by successfully pulling media consumption indices for designated audiences at least twice and running delivery metrics, including reach and frequency analyses, on a minimum of two plans, as assessed by a Manager or Associate Director.
Actively leverages Omni and demonstrates a clear understanding of its core benefits and applications for clients.
Must Have Qualifications & Experience
A full-time graduate degree
3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
Strong analytical skills and attention to detail with the ability to work with large datasets
Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
Proficiency in Microsoft Excel, Word, and PowerPoint
This may be the right role for you if you have:
The ability to work effectively as part of a team and manage your time efficiently
A strong interest in media, advertising, and digital marketing
The ability to analyze data and translate insights into planning recommendations
A positive attitude toward problem-solving, networking, and being resourceful—eager to learn and unafraid to ask questions
A self-starter mindset, diligent in note-taking, multi-tasking, and conducting research. Desirable Skills & Attributes
Strong analytical skills and logical reasoning to manage daily deliverables
Excellent written and verbal communication skills
$45k
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
,
$45k
Omnicom Media
Job Function
Media
Job Subfunction
Media Planning and Buying
Job Description
Media/Planning Associate
As an entry level role, the Associate, is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting. As part of a centralized team, you will work closely with planners, buyers, and cross-functional teams in onshore markets to support the planning, documentation, and execution of media campaigns.
Successfully maintains and updates flowcharts and planning documentation within client-specified tools (e.g., Plan It, MediaTools), ensuring accurate data entry, taxonomy coding, and campaign details, with minimal errors in at least 90% of deliverables over a three-month period.
Assists planners and managers in developing media plans, presentations, and planning materials while supporting guidance around channel usage that aligns to the communications strategy and audience approach, including audience mapping, content genres, tactical recommendations, format considerations, and partner selections.
Collaborates cross-functionally with planning, investment, activation, Ad Operations, analytics, and account teams to support campaign execution and serves as a key point of contact for associate-level partners on activation teams.
Participates in internal meetings and planning discussions, providing documentation support, research insights, and timely follow-up on key action items.
Gathers and analyzes data from syndicated research and planning tools, including GWI, Comscore, and Omni, demonstrating an understanding of audience behaviors and consumer habits that inform media planning decisions.
Supports the team in competitive and ad hoc desk research, synthesizing findings into high-level, client-facing presentations and recommendations.
Demonstrates proficiency in media planning and measurement by successfully pulling media consumption indices for designated audiences at least twice and running delivery metrics, including reach and frequency analyses, on a minimum of two plans, as assessed by a Manager or Associate Director.
Actively leverages Omni and demonstrates a clear understanding of its core benefits and applications for clients.
Must Have Qualifications & Experience
A full-time graduate degree
3 – 6 years of experience in media planning across channels, marketing analytics or campaign operations (agency experience preferred)
Basic understanding of marketing channels such as TV, OOH, Print, Radio, along with expertise in Digital media planning
Familiarity with media planning tools and syndicated research platforms such as GWI, ComScore, Vivvix, Prisma and Mbox.
Strong analytical skills and attention to detail with the ability to work with large datasets
Ability to collaborate with cross-functional teams and manage multiple tasks in a fast-paced environment
Proficiency in Microsoft Excel, Word, and PowerPoint
This may be the right role for you if you have:
The ability to work effectively as part of a team and manage your time efficiently
A strong interest in media, advertising, and digital marketing
The ability to analyze data and translate insights into planning recommendations
A positive attitude toward problem-solving, networking, and being resourceful—eager to learn and unafraid to ask questions
A self-starter mindset, diligent in note-taking, multi-tasking, and conducting research. Desirable Skills & Attributes
Strong analytical skills and logical reasoning to manage daily deliverables
Excellent written and verbal communication skills
$45k
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
,
$45k
Salary : $45,000