What are the responsibilities and job description for the Product Marketing Director position at Oliver James?
Key Responsibilities
Product & Marketing Strategy
Product & Marketing Strategy
- Develop and execute strategic marketing plans to promote life insurance and annuity solutions across multiple distribution channels, including independent agents, financial institutions, and broker-dealer networks.
- Collaborate closely with sales and distribution leadership to strengthen product positioning and communicate value propositions to partners and end clients.
- Oversee the creation and roll-out of integrated marketing campaigns across digital, print, and event-based platforms.
- Produce high-impact marketing assets such as product summaries, sales decks, case studies, advertisements, and digital content to highlight key benefits and differentiators.
- Lead go-to-market planning for new product introductions and enhancements to existing offerings.
- Manage the ongoing development and maintenance of marketing and product materials – including rate sheets, product guides, and comparison tools – ensuring accuracy and accessibility across teams.
- Conduct regular market and competitive analyses to benchmark product positioning and identify opportunities for differentiation.
- Monitor industry trends, customer behavior, and competitor activity to guide product and marketing strategies.
- Evaluate campaign effectiveness and distribution feedback to refine future initiatives and enhance engagement.
- Stay informed on emerging market dynamics and regulatory changes impacting product competitiveness and marketing practices.
- Partner cross-functionally with distribution, operations, and training teams to develop tools and resources that support education and sales performance.
- Work alongside service and operations teams to ensure a seamless experience for policyholders and partners.
- Build relationships with key external stakeholders – including advisors, agents, and brokers – to promote offerings and capture actionable market feedback.
- Ensure all marketing deliverables and communications meet applicable compliance and industry standards.
- Track evolving regulatory requirements and update marketing materials and strategies as needed to maintain full adherence.