What are the responsibilities and job description for the Brand Manager position at Oliver James Associates?
Drive brand growth by shaping identity, messaging, and content across social, email, and blog. Collaborate on campaigns, packaging, and influencer initiatives, manage creative assets, support launches, track performance, and stay ahead of trends to keep the brand fresh, relevant, and engaging.Role and Responsibilities:Develop and execute brand management strategies that align with the company's objectives.Enhance customer experience through innovative digital campaigns and best practices.Manage content creation, distribution, and performance across all digital platforms.Coordinate with the digital marketing team to optimise the use of social media and other digital marketing tools.Analyse affiliate performance and strategize improvement plans.Track digital marketing performance using analytics and report insights to senior management.Lead campaign management efforts including planning, execution, and evaluation of email and mobile marketing campaigns.Key Skills:4 years of proven expertise in brand marketing within a high-growth consumer brand. (Wellness, Beauty, Lifestyle)Strong analytical skills, with experience in digital marketing analytics and performance measurement.Experience managing content across various digital platforms and understanding of content management systems.Professional experience in digital marketing, including social media management, SEO, and digital strategy development.Excellent communication, collaboration, and project management abilities.Ability to drive customer experience enhancements in a digital environment.Knowledge of mobile digital marketing and email campaign strategies.