Old Tucson Marketing Manager

Division/Department: Old Tucson Entertainment

Job Title: Marketing Manager

Reports To: General Manager

Type of position: Exempt/Salary

Employee Classification: Regular

Location: Tucson, AZ

Compensation: $60,000 - $75,000 annually

Regular classified employees are eligible for company sponsored benefits and retirement account options.

Job Summary: The Marketing Manager will be responsible for coordinating, implementing, and planning all marketing efforts at Old Tucson. This includes assisting in the implementation, marketing, and management of events onsite and representing the company at public functions. Develop and maintain the Old Tucson brand through the creation of effective marketing content. This position will collaborate closely with the General Manager, American Heritage Railways Director of Marketing, and other department Managers to successfully plan and execute the company’s Marketing plan.

Essential Duties and Responsibilities:

• Support the operational initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, websites, and or content marketing.

• Ensure all information is updated and accurate on company websites, social media platforms, partner sites, and public calendars.

• Test and ensure SEO/ROI meets benchmark standards

• Coordinate product, event, or content marketing campaigns on all platforms.

• Create, proofread, and copy edit for various marketing channels, ensuring consistent voice and branding.

• Assist with developing and managing content and social media marketing programs, including blogs, public pages, and public relations efforts.

• Serve as an Old Tucson Entertainment point person for companies, civic organizations, chambers, merchants associations, media contacts, government agencies, and various local and national tourism groups.

• Respond to all media requests and coordinate information to and from media, influencers, bloggers, various local entities, etc.

• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports for Management.

• Develop and monitor department budgets and ad spending.

• Accomplishes marketing staff objectives by recruiting, selecting, training, and coaching employees.

• Conduct market research, identify trends, and align company Marketing and Sales efforts accordingly with the guidance of the General Manager

• Develop, implement, and analyze customer satisfaction surveys.

• Present reports and marketing efforts to staff, management, and executive team.

• Adhere to all company policies, procedures, and safety initiatives

• Other duties as assigned.

Education, Skills & Work Experience Requirements:

• Bachelor’s degree in business administration, Marketing, Communications, or a related field

• Preferred 5 years of experience in Marketing in a tourism, travel, and or hospitality environment.

• Excellent written and verbal communication skills, as well as outstanding copy editing and proofreading skills.

• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.

• Must be an initiative-taker and able to independently move projects forward, prioritize tasks, and meet deadlines.

• Must have strong analytical skills to analyze metrics and create reports.

• Experience with Canva, WordPress, Photoshop, HTML, and Microsoft office products.

• Must have an elevated level of creativity.

Work Environment:

• Time spent in an office setting.

• Hours may include nights, weekends, and holidays.