Marketing Coordinator

OHMAN FAMILY LIVING AT BRIAR

Middlefield, Ohio

Ohman Family Living has been family owned and community rooted in Geauga County since 1965. We operate skilled nursing, long term care, assisted living, memory care, rehabilitation, respiratory care, and home health services across our Briar and Holly campuses, along with our At Home division.

We are looking for a Marketing Coordinator who can take ownership of digital campaigns, print production, and event support for our Briar service lines.

DIGITAL MARKETING EXECUTION

Run paid social, retargeting, SEO and SEM, website updates, email, and the social content calendar across Briar service lines.

CONTENT, PRINT AND COLLATERAL PRODUCTION

Produce and manage brand compliant content including brochures, signage, cards, and packets, and direct the print and QR vendors that supply them.

BRAND STEWARDSHIP

Keep every asset on brand and on voice across digital, print, and events. Maintain the content calendar and shared asset library.

ATTRIBUTION AND REPORTING

Own UTM and QR tracking and GA4. Report campaign performance and tie marketing spend to named tours, leases, and admissions.

EVENT COORDINATION

Assist in planning and execution of community and referral events, including logistics, sponsorships, signage, on site QR activation, and team staffing.

REQUIRED EXPERIENCE

• 2 to 5 years in a hands on marketing execution role, in house or agency
• Personally ran paid social campaigns, including building audiences, setting budgets, and managing spend
• Personally ran or actively managed SEO and SEM work
• Made website edits themselves in a CMS such as WordPress or equivalent
• Built and sent email campaigns in a marketing platform
• Managed print production with an outside vendor from start to finish

REQUIRED SKILLS

• GA4, including navigating the platform, building reports, and reading conversion data
• Meta Ads Manager and or Google Ads at an operator level
• UTM parameter construction
• Content calendar management across multiple channels
• Basic design execution in Canva, Adobe Creative Cloud, or equivalent
• Proofing print files for sizing, bleed, and resolution

REQUIRED KNOWLEDGE

• Understands the difference between B2B and B2C marketing
• Understands lead to conversion funnel language, including lead, qualified lead, tour, and close
• Understands brand standards and why consistency matters

REQUIRED ABILITIES

• Can work independently without daily direction
• Available for occasional evenings and weekends for community events
• Reliable transportation, this is an on site role in Middlefield, Ohio
• Can manage multiple concurrent projects with hard deadlines

PREFERRED, NOT REQUIRED

• Healthcare, senior living, or regulated industry experience
• Event planning or trade show and festival coordination
• Experience managing an outside marketing agency
• Photography or video capture and basic editing
• CRM familiarity

Send your resume and a brief note on your hands on campaign experience to mknop@ohmanfamilyliving.com

Benefits:

• 401(k) matching
• Flexible schedule
• Paid time off

Work Location: In person