Director of Brand & Growth Strategy

The strategic lead for those who care as much about how a brand grows as how it’s built.

Objective Brand is a brand and marketing studio with deep expertise in financial services and fintech. We build gorgeous brands and help good-hearted companies reach their full potential through thoughtful strategy and elegant marketing. By helping those we serve succeed, our work has a material influence on the lives of countless people.

We’re seeking a Director of Brand & Growth Strategy who thrives at the intersection of brand and growth, brings clarity to complex situations, and operates as a trusted partner to founders and leadership teams. You’ll lead strategy across a portfolio of clients—guiding how their brand shows up, evolves, and drives real business outcomes over time. This is a hands-on, client-facing role for someone who can turn strong brand foundations into focused direction across marketing, digital experience, and client acquisition.

You’ll collaborate closely with our brand, design, and growth teams to ensure the work we deliver is not only beautiful but also aligned, effective, and built to last. As a senior leader, you’ll also help shape how we deliver ongoing strategy—building systems, standards, and approaches that allow us to scale our impact without losing quality.

The ideal person wants to do their best work, take ownership, and play a meaningful role in shaping both our clients’ growth and the future of Objective Brand.

What You'll Own

Client Strategy & Growth

• Lead strategy across a portfolio of retainer clients, guiding growth, priorities, and key decisions
• Identify and prioritize growth opportunities based on client goals, constraints, and market context
• Define and refine go-to-market approaches, including channels, messaging, and key initiatives
• Advise founders and leadership teams on marketing, growth, and strategic direction

Brand Application & Execution

• Translate brand foundations into clear direction across marketing, digital experience, and client acquisition
• Shape campaigns, content, and initiatives to ensure alignment with brand and business objectives
• Review and elevate work to maintain a high bar across all client touchpoints

Client Leadership

• Lead client conversations, present recommendations, and guide decision-making
• Build strong, trusted relationships with founders and leadership teams
• Keep clients focused, aligned, and moving forward
• Elevate conversations beyond surface-level marketing requests

Internal Orchestration

• Write clear, actionable creative briefs
• Align designers, copywriters, and growth partners around a clear vision
• Manage strategic timelines and ensure cohesion across initiatives
• Help evolve Objective Brand’s internal frameworks and IP
• Develop repeatable frameworks and standards for post-launch strategy and growth

Who You Are

• A senior strategist who operates comfortably across brand, marketing, and business
• Confident advising founders and executives, with a clear and grounded point of view
• Able to turn strategy into focused priorities, not just ideas
• High standards for quality, taste, and consistency across work
• High ownership, low ego
• Motivated to build systems and improve how work is delivered, not just execute it
• Taste level aligned with timeless, premium brands
• Entrepreneurial and comfortable in ambiguity

Bonus Points

• Experience in financial services or other high-trust industries
• Experience leading rebrands or category positioning
• Art direction or creative leadership experience
• Built systems or frameworks inside a growing company

What You'll Get

• Fully remote
• Base salary: $140,000–$160,000, with a clear path for increased responsibility and compensation over time
• Performance-based bonus opportunities tied to client impact and studio growth
• Fully-paid medical insurance
• Dental and vision insurance
• 401k (up to 5% match)
• 15 days PTO on day one (increasing over time)
• 10 paid holidays 3 floating holidays
• Autonomy over your work
• Team retreats
• Pet stipend
• Direct exposure to high-level strategic decision-making

Why This Role Matters

We’re growing. Our client roster is expanding, demand remains strong, and the partnerships we steward are becoming more sophisticated.

As that happens, the work gets more interconnected. Positioning impacts hiring, messaging impacts recruiting, and campaigns impact long-term brand equity. We need someone who can see those connections clearly and proactively guide direction across them.

This role carries weight. It strengthens our partnership model and helps shape the businesses we work with.

Join Objective Brand on the ground floor and be a part of building dynamic work that challenges norms and reshapes what a dated industry looks like. We’re on a mission to amplify the voices of good people in finance and help shape a more equitable future.

Our team values kindness, patience, effort, and thoughtfulness. Treat people well and work hard, and good things happen. If you agree, apply on our website and see if we could be a fit.