Senior Strategy Lead (Brand & Growth)

The role for strategic builders who operate at the intersection of positioning, brand architecture, and measurable growth.

Objective Brand builds and scales growth-ready brands for forward-thinking financial firms. Through strategy, design, and full-funnel marketing, we help good-hearted companies communicate at a higher level—and grow in the right direction.

We’re seeking a Senior Strategy Lead (Brand & Growth) who thrives in ambiguity, leads client conversations with confidence, and can translate deep research into campaigns that drive business outcomes. This person will own strategic direction across a portfolio of long-term client partnerships.

What You'll Own

Strategic Direction

1. Own brand and go-to-market strategy for a portfolio of retained clients
2. Lead founder discovery, stakeholder interviews, and executive workshops
3. Develop positioning frameworks, messaging architecture, and campaign platforms
4. Translate business objectives into clear strategic roadmaps

Growth Architecture

1. Design full-funnel strategy rooted in positioning
2. Map customer journeys and identify high-leverage growth opportunities
3. Define KPIs that align with business goals
4. Ensure strategy connects to measurable outcomes

Client Leadership

1. Lead high-trust client meetings
2. Present strategy in a way executives understand and buy into
3. Challenge assumptions thoughtfully
4. Elevate conversations beyond surface-level marketing requests

Internal Orchestration

1. Write sharp, actionable creative briefs
2. Align designers, copywriters, and growth partners around a clear vision
3. Manage strategic timelines and ensure cohesion across initiatives
4. Help evolve Objective Brand’s internal frameworks and IP

Who You Are

1. 6 years in brand strategy, integrated marketing strategy, or growth strategy
2. Comfortable moving between big-picture positioning and practical execution
3. Confident leading executive-level conversations
4. Analytical enough to respect performance metrics without being defined by them
5. High ownership, low ego
6. Strong business acumen
7. Taste level aligned with timeless, premium brands
8. Entrepreneurial and comfortable in ambiguity

Bonus Points

1. Experience in financial services or other high-trust industries
2. Experience leading rebrands or category positioning
3. Exposure to growth marketing and funnel architecture
4. Art direction or creative leadership experience
5. Built systems or frameworks inside a growing company

What You'll Get

1. Fully remote
2. Base salary: $90,000–$115,000, with clear path for increased responsibility and compensation over time
3. Performance-based bonus opportunities tied to client impact and studio growth
4. Fully-paid medical insurance
5. Dental and vision insurance
6. 401k (up to 5% match)
7. 15 days PTO on day one (increasing over time)
8. 10 paid holidays 3 floating holidays
9. Autonomy over your work
10. Team retreats
11. Pet stipend
12. Direct exposure to high-level strategic decision making

Why This Role Matters

We’re growing. Our client roster is expanding, demand remains strong, and the partnerships we steward are becoming more sophisticated.

As that happens, the work gets more interconnected. Positioning impacts hiring, messaging impacts recruiting, and campaigns impact long-term brand equity. We need someone who can see those connections clearly and proactively guide direction across them.

This role carries weight. It strengthens our partnership model and helps shape the businesses we work with.

Join Objective Brand on the ground floor and be a part of building dynamic work that challenges norms and reshapes what a dated industry looks like. We’re on a mission to amplify the voices of good people in finance and contribute to shaping a more equitable future.

Our team values kindness, patience, effort, and thoughtfulness. Treat people well and work hard, and good things happen. If you agree, apply below and see if we could be a fit.