What are the responsibilities and job description for the Executive Creative Director position at Oats Overnight?
A Little About Us
Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.
We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.
This is an exciting stage — we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.
Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.
What’s The Job?
As Executive Creative Director at Oats Overnight, you will lead the development and expression of our brand identity and creative ecosystem. From packaging and on-shelf presence to integrated campaigns and digital content, you will champion distinctive creative that drives customer recognition and connection. Partnering closely with cross-functional teams, you will elevate our brand storytelling, mentor creative talent, and establish workflows that enable high-quality, high-impact output at scale.
What You’ll Be Doing, Stop Scanning and Read This Part
Oats Overnight is on a mission to build a generational CPG brand. Since 2016, our high-protein, drinkable oatmeal has reached over a million customers through direct-to-consumer, and we’re now scaling with all major nationwide retail and club partners. Our goal: become a household brand by leveraging speed, storytelling, and strategy.
We are vertically integrated: we develop, manufacture, and fulfill everything in-house. This operational control allows us to engage customers directly into the R&D process, an initiative where we were first-to-market in CPG. It also makes our brand tangible and real: our factory, our team, and our product pipeline are all part of the narrative.
This is an exciting stage — we are emerging as a significant omni-channel brand and launching new products to capture significant market share across verticals. We want you to help us get there.
Every teammate here has equity because we’re building something big, and everyone plays an important role. If you’re excited about building a brand that does things differently, this is that opportunity.
What’s The Job?
As Executive Creative Director at Oats Overnight, you will lead the development and expression of our brand identity and creative ecosystem. From packaging and on-shelf presence to integrated campaigns and digital content, you will champion distinctive creative that drives customer recognition and connection. Partnering closely with cross-functional teams, you will elevate our brand storytelling, mentor creative talent, and establish workflows that enable high-quality, high-impact output at scale.
What You’ll Be Doing, Stop Scanning and Read This Part
- Shape and evolve the brand identity across packaging, trade, digital, and integrated campaigns.
- Drive packaging innovation and retail-oriented design to maximize shelf presence and breakthrough in crowded categories.
- Build and mentor a small, high-performing creative team, setting goals and KPIs to guide growth.
- Define and refine workflows and processes to maximize efficiency, creativity, and agility.
- Manage creative budgets and resourcing, balancing in-house and external partners for ROI-driven impact.
- Collaborate closely with Marketing, Retail, Digital Product, Finance, and Executive teams to ensure creative aligns with omni-channel brand strategy and customer insights.
- Other duties as assigned.
What You’ve Done And Who You Are
- 10 years of experience across agency and brand-side CPG, including brand identity, digital, packaging design, and integrated campaigns.
- Bachelor’s degree in design, marketing, communications, or related field required; advanced degree preferred.
- Proven track record developing distinctive brand assets and delivering breakthrough creative that drives measurable business impact.
- Strong leadership experience building, developing, and motivating diverse, inclusive teams.
- Expertise in packaging design within food, beverage, beauty, or adjacent categories.
- Demonstrated ability to manage P&L, allocate creative budgets, and prioritize resources effectively.
- Familiarity with AI-enabled creative tools (e.g., Adobe Firefly, Midjourney, Stable Diffusion) to enhance workflows.
- Thrives in a fast-paced, mission-driven, founder-led culture.
- Someone who can partner and influence at all levels, handle multiple priorities, and navigate change with resilience.
- A relentless drive to get things done.
- Flexible, willing, and quick to learn new processes, new technology, and new ways of thinking.
Why You Might Like Working Here
- This is going to be fun.
- Casual, friendly culture. We’re serious about what we do but we don’t take ourselves too seriously.
- Every employee has equity.
- High growth potential with opportunities to expand.
- Free oatmeal. It’s very good.
Why You Might Not Like Working Here
- It’s not a cushy job, the bar is high.
- We are growing quickly, and have a fast-paced work environment.
Physical Demands
- Must be able to work near food ingredients, with exposure to food allergens.
- Must be able to lift up to 15–25 pounds at times.
- Location: inside an air-conditioned office and/or manufacturing environment.
- Prolonged periods sitting at a desk and working on a computer.
- You must be able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards.
- You must be able to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.
The Perks
- Full Benefits: Medical, Dental, Vision, and 401k.
- Parental Leave.
- 4 Weeks of Paid Time Off.
- Weekly Pay.
- Stock options — every employee is an owner.
- Free, delicious oatmeal.
And last but never least….
We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.
Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
We value people who roll up their sleeves and support their fellow team members. We embrace diversity and encourage equal opportunity every chance we get, and we look forward to learning from people whose backgrounds, skills, and perspectives challenge and enrich our own.
Oats Overnight provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Oats Overnight complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
