Regional Sales Director

Key Responsibilities

Sales Leadership & Strategy

• Develop and execute strategic sales plans to achieve and exceed regional revenue targets.

• Identify new business opportunities and drive growth through strategic prospecting, lead generation, and relationship-building.

• Manage wholesale sales channels and maintain strong partnerships with dispensaries, distributors, and retail partners.

• Establish annual sales forecasts, goals, and performance metrics for the PA/NJ region.

• Collaborate with Marketing to execute brand placement strategies and promotional campaigns.

Client & Market Development

• Represent Justice Cannabis Co. as a passionate brand ambassador at industry events, trade shows, and client meetings.

• Cultivate long-term partnerships through trust, transparency, and product education.

• Negotiate contracts, pricing, and promotional terms to maximize profitability and shelf presence.

• Monitor competitive trends, pricing, and emerging market opportunities to stay ahead of the curve.

Cross-Functional Collaboration

• Partner with Operations and Logistics to ensure timely, compliant fulfillment of wholesale orders.

• Work with the Compliance team to ensure all sales activities meet state and federal regulatory standards.

• Align sales strategy with production schedules and inventory forecasting.

• Provide leadership with data-driven insights and regular reporting on sales performance, market share, and revenue metrics.

Leadership & Culture

• Serve as a role model of Justice Cannabis Co.’s values and people-first culture.

• Support the growth and development of Sales Managers and Account Executives within the region.

• Drive a results-oriented, collaborative sales culture that prioritizes integrity and partnership.

Competencies

• Strategic Thinker – Anticipates trends, develops long-term plans, and makes data-driven decisions.

• Relationship Builder – Builds trust and credibility across internal and external partners.

• Results-Driven – Sets ambitious goals and holds self and others accountable to deliver.

• Collaborative Leader – Promotes teamwork, inclusivity, and open communication.

• Adaptable – Navigates ambiguity and change in a fast-moving, evolving industry.