What are the responsibilities and job description for the Marketing Director position at OAK PARK NURSING AND REHAB?
Welcome to Oak Park Place, where your talents are celebrated, your growth is nurtured, and your work truly matters. We employ passionate individuals that are looking to help us write the next best chapter of our residents’ lives!
The Marketing Director responsibilities include:
- Coordinating and developing our strategic marketing plan that will identify short and long term marketing tactics and strategies complete with measurable goals and objectives.
- Establishing and maintaining a positive community reputation through involvement with external organizations as determined by the Strategic Marketing Plan.
- Facilitating Marketing Meetings.
- Managing organization website.
- Planning marketing events.
- Driving improvement in our Google analytics
- Analyzing the market on a continual basis utilizing market intelligence data to make the necessary changes to the facility’s SMP as needed.
- Communicating market changes and census development barriers.
- Assisting and developing with sales and marketing team a growing base of referral sources leading to a consistent flow of inquiries resulting in admission and revenue growth.
- Setting steps to conversion to meet and exceed necessary conversion ratio to ensure admission volume supports the center’s census needs.
- Ensuring our communities comply with all laws and regulations.
