What are the responsibilities and job description for the Recruitment Marketing Specialist position at O'Reilly Automotive Stores?
The Recruitment Marketing Specialist is accountable for communicating our culture and mission to our prospective future team members with a focus on employer branding. They will research, develop, implement and measure innovative talent attraction and brand strategies to achieve candidate pipeline generation and build employment brand awareness. This position will work side-by-side with our Marketing and Communication teams to generate compelling and engaging content for O’Reilly Careers and all our social media channels. They will also work closely will all job boards and external marketing firms to maximize O’Reilly recruitment dollars spent and bring down the cost per hire.
ESSENTIAL JOB FUNCTIONS
Develop O’Reilly Careers social media and job board plans, including content strategies, articles and campaigns, with an emphasis on setting strategic goals and developing key reporting metrics
Deliver clear direction and professional inspirational content on behalf of O’Reilly Careers
Lead marketing channels: use data to rigorously assess channel effectiveness, prioritize based on business requirements, and develop an effective marketing mix to achieve application goals
Continually seek out new ways to drive communication and engagement by optimizing website content, tags, keywords, blogs and various web marketing avenues based on data to increase SEO
Research and keep up to date with the latest social media communication and trends.
Manage vendor relationships and monitor performance
Respond in a timely manner with regards to compliments, complaints and questions receive through various on social media platforms and coordinate with appropriate departments
Maintenance of O’Reilly Careers, all employer pages and company intranet
Create recruiting materials needed for hiring events and campaigns for DCs, stores, and Corporate Office
Provide excellent customer service in regards to all Talent Acquisition items such as; onboarding support to internal team members or external customers or applicants inquiring about the hiring process
Assist with special department projects as needed
All other duties as assigned
SKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIES
Required:
BA/BS degree or equivalent practical work experience
Have a proven ability to achieve goals, meet deadlines in a fast-paced environment while working on multiple projects simultaneously
Demonstrated participation in a wide variety of social media activities such as: trending, hashtags, increasing engagement and followers
Understanding and execution of KPI-driven social media campaigns and job boards
Understanding of Google Analytics and building/ maintaining reports
Entry level experience in Adobe, Photoshop and/or Illustrator
Strong sense of professionalism & judgment in response to inquiries in the public social media space
High standard and level of expertise of interpersonal, written and verbal communication skills
Self-motivated, individual contributor with strong organizational skills and professionally assertive
Be a strong team player and be able to work collaboratively with others to a common goal.
Personable, enthusiastic, and proactive
Desired:
1-3 years of experience in social media and influencer strategy includes managing a company’s social media platforms
Extensive and expert level knowledge of Adobe Creative Cloud
Experience in shooting, editing and formatting professional, engaging and inspirational photos and videos
Extensive experience working with Google Analytics, or other analytic/project management platforms
Experience working with job board partners, able to develop job advertisements that boost SEO and job awareness
Knowledge of employer branding strategies and recruitment marketing
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.