What are the responsibilities and job description for the Manager Digital Marketing position at O'Reilly Auto Parts?
The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.
Essential Job Functions
Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
Optimize website design for improved performance (usability, design, content) and develop/share best practices
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
Focus on website conversion improvements
Manage vendor relationships in relation to digital marketing strategy/activation.
Manage the marketing budget for all areas of responsibility
Participate in the annual marketing planning process
Skills/Education/Knowledge/Experience/Abilities
Required:
Bachelor’s degree in marketing, communications or business
4 years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
Must be knowledgeable about the web and emerging technologies
Experience working with cross-functional teams with an ability to influence others internally and externally
Ability to manage projects, be organized and set clear priorities
Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
Excellent written verbal and communication skills
Proactive, self-started who is comfortable in a team oriented work environment
Proficiency with MS PowerPoint, Excel and Work
Desired
Knowledge of internal O’Reilly processes including O’Reilly store operations experience
Retail marketing experience
Understanding of search engine optimization and online analytics
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Essential Job Functions
Plan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)
Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and website
Provide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growth
Optimize website design for improved performance (usability, design, content) and develop/share best practices
Collaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project delivery
Track and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on results
Engage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providers
Focus on website conversion improvements
Manage vendor relationships in relation to digital marketing strategy/activation.
Manage the marketing budget for all areas of responsibility
Participate in the annual marketing planning process
Skills/Education/Knowledge/Experience/Abilities
Required:
Bachelor’s degree in marketing, communications or business
4 years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)
Strong technical acumen and ability to act as a liaison between marketing and Information Technology departments
Must be knowledgeable about the web and emerging technologies
Experience working with cross-functional teams with an ability to influence others internally and externally
Ability to manage projects, be organized and set clear priorities
Demonstrated ability to lead and develop a team and team members in a team-oriented workplace
Excellent written verbal and communication skills
Proactive, self-started who is comfortable in a team oriented work environment
Proficiency with MS PowerPoint, Excel and Work
Desired
Knowledge of internal O’Reilly processes including O’Reilly store operations experience
Retail marketing experience
Understanding of search engine optimization and online analytics
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package
- Competitive Wages & Paid Time Off
- Stock Purchase Plan & 401k with Employer Contributions Starting Day One
- Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
- Team Member Health/Wellbeing Programs
- Tuition Educational Assistance Programs
- Opportunities for Career Growth
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details.