What are the responsibilities and job description for the Senior Marketing Engineer- Robotics position at NXP Semiconductors?
Global Sales Introduction -
AI is rapidly moving beyond research labs and into the real world—powering advancements in vehicles, factories, hospitals, homes, and everyday devices. NXP’s Global Sales organization is the force that transforms our intelligent edge vision into meaningful market impact. We operate on the front lines of innovation, delivering real world AI, secure edge intelligence, and breakthrough technologies to the customers shaping tomorrow’s world. As a strategic partner at the intersection of customer ambition and NXP capability, our global sales team drives alignment, opens new markets, and builds the relationships that lead to design wins and revenue growth. Through deep market insight and long term collaboration, we embed customer centricity into every decision and help accelerate innovation at the system solution level. This disciplined, client first mindset enables us to architect integrated, future ready solutions that deliver sustained value and strengthen NXP’s competitive advantage. We thrive in a high performance, high ownership environment—competing boldly, executing with urgency, and celebrating results. If you want to win big, grow fast, and work with the customers building what’s next, NXP Global Sales is where ambition becomes achievement.
Location: Shanghai, China
Reports to: Global Robotics Segment Lead
Role Summary
Robotics is entering a hyper‑growth phase driven by advancements in edge AI, high‑performance compute, sensing, motion control, connectivity, and autonomy software. NXP aims to become the most trusted technology partner for autonomous robotic systems across Humanoids, AMRs, and Drones.
As Marketing Manager for Robotics, you will help define, build, and scale NXP’s system solutions and go‑to‑market strategy in this rapidly expanding domain. You will work as part of the Robotics business team to deliver system‑level value, win lighthouse customers, and drive global adoption of NXP‑based robotic platforms.
Requirements
AI is rapidly moving beyond research labs and into the real world—powering advancements in vehicles, factories, hospitals, homes, and everyday devices. NXP’s Global Sales organization is the force that transforms our intelligent edge vision into meaningful market impact. We operate on the front lines of innovation, delivering real world AI, secure edge intelligence, and breakthrough technologies to the customers shaping tomorrow’s world. As a strategic partner at the intersection of customer ambition and NXP capability, our global sales team drives alignment, opens new markets, and builds the relationships that lead to design wins and revenue growth. Through deep market insight and long term collaboration, we embed customer centricity into every decision and help accelerate innovation at the system solution level. This disciplined, client first mindset enables us to architect integrated, future ready solutions that deliver sustained value and strengthen NXP’s competitive advantage. We thrive in a high performance, high ownership environment—competing boldly, executing with urgency, and celebrating results. If you want to win big, grow fast, and work with the customers building what’s next, NXP Global Sales is where ambition becomes achievement.
Location: Shanghai, China
Reports to: Global Robotics Segment Lead
Role Summary
Robotics is entering a hyper‑growth phase driven by advancements in edge AI, high‑performance compute, sensing, motion control, connectivity, and autonomy software. NXP aims to become the most trusted technology partner for autonomous robotic systems across Humanoids, AMRs, and Drones.
As Marketing Manager for Robotics, you will help define, build, and scale NXP’s system solutions and go‑to‑market strategy in this rapidly expanding domain. You will work as part of the Robotics business team to deliver system‑level value, win lighthouse customers, and drive global adoption of NXP‑based robotic platforms.
Requirements
- Drive the Robotics Segment Strategy in China
- Identify market needs and trends, translating into product and solutions requirements.
- Engage with architects and systems engineering teams to deliver system level solutions
- Drive key customer engagements and convert to DWIN
- Scale key DWINs to broader customer base through Ecosystem & Channels
- Provide input to new products development
- Bachelors degree in engineering (EE preferred)
- 3 - 5 years experience in business development, marketing or systems engineering.
- Experience in robotics, autonomy, perception, motion control, embedded systems, or adjacent markets preferred.
- Marketing management and semiconductor experience.
- Proven track record in go‑to‑market strategies.
- Ability to work cross‑functionally.
- Capable of engaging senior technical and business leaders.
- Understanding of software and hardware components.
- Experience scaling solutions through partners.
- Strong communicator, fluent in Mandarin and English
- Customer‑centric problem solver. Collaborative and proactive. Continuous improvement mindset.