What are the responsibilities and job description for the Director Product Marketing position at NXP Semiconductors?
Director of Product Marketing-Global NPU Business
Are you a strategic, customer‑obsessed marketing leader ready to drive the next wave of AI-powered edge innovation? Join us as Director of AI Product Marketing and help accelerate global adoption of our Edge AI and NPU portfolio, shaping, positioning, messaging and growth strategy across the Secure Connected Edge Processing Business Line.
What You’ll Do
In this highly visible leadership role, you will define and execute the global go‑to‑market (GTM) strategy—including market segmentation, pricing, positioning, solution messaging, pipeline management, and outbound marketing. You will work closely with global sales teams to build trusted customer relationships, influence executive decision‑making, and accelerate revenue with both strategic accounts and the mass market.
Your impact will extend across the entire organization as you collaborate with product teams, sales, and ecosystem partners to develop differentiated value propositions, launch winning solutions, and amplify our story across all channels—from web and press to events, partners, and social media. You will also ensure customer insights and market intelligence feed directly into future product definitions for the Secure Connected Edge portfolio.
Key Responsibilities
Company benefits include health. dental, and vision insurance. 401(k), and paid leave. Please note that the base salary range (OR hourly rate) is a guideline, and individual total compensation may vary based on a number of factors such as qualifications, skill level, work location, and other business and organizational needs. This base pay range is specific to California and is not applicable to other locations. A reasonable estimate of the base salary range as of the date of this posting is:
$196,800 to $270,600 annually
More information about NXP in the United States...
NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.
Are you a strategic, customer‑obsessed marketing leader ready to drive the next wave of AI-powered edge innovation? Join us as Director of AI Product Marketing and help accelerate global adoption of our Edge AI and NPU portfolio, shaping, positioning, messaging and growth strategy across the Secure Connected Edge Processing Business Line.
What You’ll Do
In this highly visible leadership role, you will define and execute the global go‑to‑market (GTM) strategy—including market segmentation, pricing, positioning, solution messaging, pipeline management, and outbound marketing. You will work closely with global sales teams to build trusted customer relationships, influence executive decision‑making, and accelerate revenue with both strategic accounts and the mass market.
Your impact will extend across the entire organization as you collaborate with product teams, sales, and ecosystem partners to develop differentiated value propositions, launch winning solutions, and amplify our story across all channels—from web and press to events, partners, and social media. You will also ensure customer insights and market intelligence feed directly into future product definitions for the Secure Connected Edge portfolio.
Key Responsibilities
- Lead global GTM strategy, including market analysis, pricing, positioning, pipeline management, and outbound marketing
- Partner closely with the global sales organization to drive adoption and build strategic customer relationships
- Shape and align on global revenue growth strategies targeting high‑value customers and mass‑market opportunities
- Champion the development of compelling product messaging and value propositions across all communication channels
- Collaborate with ecosystem partners (SIs, VMS providers, ODMs, software partners) to build complete customer solutions
- Provide market insights and customer feedback that influence new product and solution roadmaps
- Recruit and grow a high performing team
- Mentor, lead, and coach a team of senior managers in a fast‑paced, hands‑on environment
- 15 years of progressive experience in technology product marketing or sales, with a focus on major global accounts
- Proven leadership as a pace‑setter, mentor, and team builder
- Strong cross‑functional collaboration skills and the ability to drive impact across global teams
- Exceptional communication skills, with the ability to simplify complex concepts for diverse audiences that includes Customers, Partners, NXP Executive Management Team including CEO and Staff
- Expertise in PowerPoint and Excel, and a track record of creating executive‑level presentations
- Experience managing and optimizing marketing budgets
- Demonstrated success in closing large strategic deals in partnership with sales (tens to hundreds of millions)
- Background in AI, semiconductors, or system solutions
- Deep understanding of the end‑to‑end ecosystem, from silicon to customer deployment
- A problem‑solver with a “do‑what‑it‑takes” attitude who removes barriers to get deals done
- Startup experience is a strong plus
- Unwavering integrity, high energy, and self‑driven work ethic
Company benefits include health. dental, and vision insurance. 401(k), and paid leave. Please note that the base salary range (OR hourly rate) is a guideline, and individual total compensation may vary based on a number of factors such as qualifications, skill level, work location, and other business and organizational needs. This base pay range is specific to California and is not applicable to other locations. A reasonable estimate of the base salary range as of the date of this posting is:
$196,800 to $270,600 annually
More information about NXP in the United States...
NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.
Salary : $196,800 - $270,600