Brand Strategist

Brand Strategist

Schedule: Mon-Thurs: 8:30 am – 4:30 pm, Fri: 8 am – 2 pm

Pay rate: $95,000 - $115,000

Type: Full Time On-site

Location: Farmingdale, NJ (Fulltime)

Company Overview

NutraStar is a leading contract development and manufacturing organization (CDMO) specializing in high-quality nutraceutical and dietary supplement powders, capsules, and tablets. With state-of-the-art facilities in Farmingdale, NJ and Chandler, AZ, we deliver custom formulation, manufacturing, and packaging solutions from concept to shelf under strict cGMP standards. We partner with brands worldwide to create innovative, stable, and palatable nutritional products.

We are a growth-focused organization committed to building strong partnerships and delivering high-impact solutions for our clients. We operate in a fast-paced, results-driven environment where marketing and sales work hand-in-hand to drive measurable business growth.

Position Description

The Brand Strategist will lead the development and execution of strategic, sales-driven marketing initiatives designed to generate pipelines and strengthen market positioning.

This role is responsible for planning and executing 6–12-month forward-looking campaigns that directly support revenue growth, with a strong emphasis on B2B lead generation, trade shows, outbound marketing, and digital engagement. You will act as a key partner to the sales team, ensuring marketing efforts translate into tangible business opportunities.

Key Responsibilities

• Build and execute continuous 6-to-12-month marketing strategies focused on pipeline generation and revenue impact
• Develop integrated B2B campaigns that support outbound sales efforts and inbound lead generation
• Plan and manage marketing initiatives around trade shows, key business cycles, and strategic growth periods
• Partner closely with sales to align targeting, messaging, and follow-up strategies
• Create and execute campaigns aimed at expanding into new and international markets
• Own and manage company social media accounts (primarily LinkedIn) with a focus on engagement and lead generation
• Develop clear, compelling messaging that supports sales conversations and differentiates the brand
• Support outbound efforts with campaign-driven touchpoints (email, content, social, event follow-ups)
• Track, analyze, and optimize campaign performance based on lead quality, conversion, and ROI
• Ensure consistent brand positioning across all customer-facing channels

Deliverable Categories

      Revenue & Pipeline Strategy

• 6–12-month campaign roadmap aligned to sales goals
• Target account and audience strategies
• Lead generation and conversion plans

Campaign Execution

• Multi-channel campaign plans (email, social, events, outbound support)
• Messaging frameworks tailored to buyer personas
• Sales enablement campaign assets

Trade Show & Event Strategy

• Annual event calendar aligned to growth targets
• Pre-event outreach and appointment-setting campaigns
• Post-event follow-up and pipeline conversion strategies

Digital & Social Media

• Monthly content calendars with engagement and lead focus
• LinkedIn growth and outbound support strategy
• Performance tracking and optimization

Market Expansion (Domestic & International)

• Market targeting strategies
• Campaign localization and positioning
• Competitive insights and opportunity identification

Performance & Reporting

• Lead generation and pipeline contribution reporting
• Campaign ROI analysis
• Continuous optimization recommendations

Qualifications Required

• 3–5 years of experience in brand strategy, marketing, or B2B marketing
• Proven track record of building campaigns that generate leads and support sales growth
• Strong understanding of B2B sales cycles and how marketing drives pipeline
• Experience planning campaigns around trade shows, events, and outbound initiatives
• Ability to think strategically and execute with urgency in a fast-paced environment
• Strong communication, organization, and project management skills
• Experience managing social media accounts in a business setting
• Ability to work on-site full-time in Farmingdale, NJ

Preferred

• Experience working in a sales-driven or high-growth environment
• Familiarity with CRM systems and marketing automation tools
• Strong analytical mindset with experience measuring marketing impact on pipeline
• Experience collaborating closely with sales teams to drive revenue outcomes

Why Join NutraStar?

NutraStar is an equal opportunity employer. Employment at our Company is based solely on job-related qualifications: we recruit, hire, train, promote and compensate our employees and provide all other conditions of employment including company sponsored events without regard to race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances (referred to as “protected characteristics”). Employment actions are based upon our operating needs and individual employee or applicant merit, including but not limited to: qualifications, experience, ability, availability, cooperation and job performance. 

Statements in this job description are not intended to be an exhaustive list of all duties, responsibilities, and skills required. Management maintains the right to assign or reassign duties and responsibilities to this job at any time.  The Physical Requirements and Working Conditions