What are the responsibilities and job description for the Brand Experience Director position at Nutrabolt?
Who We Are
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Who You Are
As Nutrabolt’s Brand Experience Director, you will be responsible for creating, negotiating, implementing, and activating Nutrabolt’s experiential marketing efforts across all marquee event partnerships and brand created experiential events contributing to the marketing organization’s KPI’s and the company’s long-term success.
What You're Good At
Wellness Benefits
Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Please review our CCPA policy here.
By providing your phone number, you consent to receiving text communications related to your job application via SMS from Nutrabolt. Applicable messaging and data rates may apply. You may opt out at any time by replying STOP. View our terms of use for additional details.
Nutrabolt is a fast-growing, global active health and wellness company with a portfolio of market leading performance-oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer-loved brands: C4® (one of the fastest-growing energy drink brands in the United States and the #1 selling global pre-workout brand), XTEND® (the #1 post-workout recovery brand in the United States), and Cellucor® (an award-winning sports nutrition brand created in 2002).
Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority.
As a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – Nutrabolt cares deeply about our people, planet, and the communities we serve. Here, our teammates are united by our mission, and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Who You Are
As Nutrabolt’s Brand Experience Director, you will be responsible for creating, negotiating, implementing, and activating Nutrabolt’s experiential marketing efforts across all marquee event partnerships and brand created experiential events contributing to the marketing organization’s KPI’s and the company’s long-term success.
What You're Good At
- Lead an experiential team and agency partners forecasting hiring and resource needs
- Support all brand business objectives with a clear, concise, and innovative strategic vision for Experiential Marketing designed to increase brand awareness and drive commercial revenue growth, particularly in key markets
- Implement a budget and resource plan to properly support the strategic vision
- Update broader Go-To-Market plans with experiential channel support
- Set annual targets for your department which align with business objectives and key Experiential Marketing initiatives. Track performance against these targets and provide monthly updates to leadership
- Scout, negotiate, and contract new event partnerships that support broader team goals and reach the target consumer.
- Activate all existing and new marquee events through cross-functional collaboration with the broader marketing team including social, content, public relations, retail/shopper marketing, and field marketing. Activation ideas should include out of the box thinking and “wow” moments.
- Collaborate with other departments including sales, product development, legal, finance, and HR to maximize partnership effectiveness.
- Cultivate brand owned experiences that can scale across geographies such as parties, bootcamps, speaker series, pop up shops, and/or brand tours
- Work closely with the Field & Sales team to ensure ROI from sampling drives to purchases
- 7 years of Experiential Marketing experience
- Degree in Marketing, Business, or related field of study
- Proven experience as Marketing Director or another senior role
- Highly developed leadership and people management skills with an ability to develop quality internal and external relationships
- Demonstrable experience designing and implementing successful experiential events and 360 marketing campaigns
- Ability to thrive in a dynamic, fast-paced environment under tight deadlines
- Ability to think strategically at a high level, but also to execute tactically with great attention to detail
- Superior critical thinking, analytical and problem-solving skills
- Excellent communication skills
- Knowledge of and passion for beverage, CPG, and/or health and wellness industries
- Comfortable on the road and prepared to operate outside of regular business hours
Wellness Benefits
Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like: competitive health insurance, life insurance, mental wellness programs, 401K matching, and a Lifestyle Spending Account.
Lifestyle Perks
We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support
We want you to reach your full potential at work by taking care of all loved ones at home. We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Please review our CCPA policy here.
By providing your phone number, you consent to receiving text communications related to your job application via SMS from Nutrabolt. Applicable messaging and data rates may apply. You may opt out at any time by replying STOP. View our terms of use for additional details.