Sr. Manager, Social Media

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General Summary Of Position

We are seeking a creative and strategic Senior Social Media Manager to lead NRG Energy’s corporate social media efforts. This role will develop and manage a cohesive and impactful social media strategy, creating engaging content across platforms (LinkedIn, X, Facebook, Instagram and YouTube) that aligns with our business strategy and priorities. The senior manager will also be responsible for community management, governance and tracking performance metrics. Reporting to the Senior Director of Communications, the position collaborates with teams across NRG in communications, marketing, philanthropy, sustainability, and others to drive audience engagement and establish a strong digital presence.

Specific Duties & Responsibilities

• Develop, manage, and execute corporate social media strategy
• Serve as primary liaison between corporate stakeholders and NRG’s social audience, ensuring consistent messaging, timely updates on events and promotions, and alignment across social channels
• In partnership with other NRG teams, create content by proactively story-mining across the enterprise
• Manage content calendar for all social activations on corporate channels
• Collaborate with creative team and corporate stakeholders to produce assets or copy
• Notify leadership and monitor any breaking, crisis, or urgent need-to-know industry or company news
• Continuously measure and optimize analytics while establishing benchmarks and recommending future strategies or tactics
• Address community management including customer questions or comments as needed
• Develop social media guidelines and engagement tactics for employees
  
  

Minimum Requirements

• Bachelor’s degree in marketing, communications, English, or similar field, or 7 years of relevant experience
• Preferably 5-7 years of experience with social media strategy and planning, content development and production
  
  

Additional Knowledge, Skills, And Abilities

• Ability to work cross-functionally and independently in a fast-paced environment
• Proven track record of success in developing social media programs for premium brands, and management of social media communities, with responsibilities in day-to-day management, growth strategies, measurement, engagement campaigns and content strategy
• Knowledge of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization
• Experience in managing and measuring a variety of ongoing events or campaign-specific social demand generation programs
• Energy industry experience preferred but not required
• Exceptional copywriting and communication skills
• Strong program management skills with high attention to detail
• Broad business understanding, strong analytical abilities, and critical, creative thinker
• Collaborative and team-oriented
• Driven, motivated, positive, enthusiastic, and energetic
  
  

Physical Requirements

• Regularly required to stand and/or sit for extended periods of time
• Regularly required to use a computer to communicate via online channels
• Minimal domestic travel is required – approximately 20%
• Evening and weekend work may be required as job duties demand
  
  

Working Conditions

• Open Office Environment – Primary Work Location in Houston, TX
• Hybrid work schedule, 4 days in office, 1 day remote work
• Reports to the Corporate Communications function
  
  

NRG Energy is committed to a drug and alcohol-free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability. Level, Title and/or Salary may be adjusted based on the applicant's experience or skills.

Official description on file with Talent.