Manager, Omni Channel

The Omni-Channel Manager is responsible for planning, executing, and optimizing integrated marketing and shopper programs across digital, retail, and in-store channels. This role partners closely with Sales, Brand, Category Management, and external agencies to ensure a consistent, data-driven shopper experience that drives distribution, velocity, and brand growth across key retail customers.

This position blends strategy and execution—owning day-to-day program development while supporting broader omni-channel and commercial priorities.

Key Responsibilities

Omni-Channel Strategy & Execution

• Support the development and execution of omni-channel marketing strategies across in-store, digital, e-commerce, and retail media platforms.
• Translate brand and commercial priorities into actionable shopper programs that align with customer needs and channel dynamics.
• Ensure consistent messaging and execution across all shopper touchpoints.

Shopper Marketing & Retail Activation

• Lead the execution of shopper marketing programs including displays, promotions, digital shelf, coupons, signage, and retail media.
• Customize programs and presentations by retailer, channel, and customer strategy.
• Partner with Sales to support sell-in stories, line reviews, and customer planning.

Digital & Retail Media Support

• Manage and execute campaigns across retail media networks (e.g., Walmart Connect, Roundel, Kroger Precision Marketing, etc.).
• Coordinate paid search, social, and e-commerce activations in alignment with omni-channel objectives.
• Monitor performance and optimize campaigns based on results.

Cross-Functional Collaboration

• Work closely with Sales, Brand Marketing, Category Management, Finance, and Operations to align on priorities and execution.
• Serve as a key day-to-day liaison between internal teams and external agency partners.
• Support agency briefing, timelines, budget tracking, and performance reviews.

Analytics & Performance Tracking

• Track program performance using sales data, shopper insights, and campaign metrics.
• Provide post-promotion and post-campaign recaps with clear insights and recommendations.
• Use data to continuously improve program effectiveness and ROI.

Qualifications & Experience

Education

• Bachelor’s degree in Marketing, Business, or a related field required.

Experience

• 4–7 years of experience in omni-channel marketing, shopper marketing, brand marketing, or commercial marketing.
• Experience working in CPG, food manufacturing, or consumer products strongly preferred.
• Hands-on experience supporting retail customers and sales teams.
• Exposure to retail media networks, digital marketing, or e-commerce platforms is preferred.

Skills & Competencies

• Strong project management and organizational skills with the ability to manage multiple priorities.
• Analytical mindset with experience interpreting data and translating insights into action.
• Strong collaboration and communication skills; comfortable working cross-functionally.
• Detail-oriented executor with the ability to think strategically.
• Proficient in PowerPoint, Excel, and marketing performance reporting tools.