Ecommerce Manager

About Novelty

We are a 45-year-old, privately held company that specializes in high-impulse general merchandise and gift items—products that are fun, trend-driven, and highly profitable for our retail partners.

Today, our products are sold through every major U.S. retailer, including Walmart, AutoZone, Menards, Walgreens, Rural King, Tractor Supply, Dollar General, and many more. With this strong foundation in mass retail, we are now making a strategic investment in accelerating our direct-to-consumer eCommerce growth, specifically within the gift category.

The Opportunity

We are seeking a hands-on, results-driven eCommerce Sales & Optimization Manager to take ownership of our online business and aggressively grow revenue and profitability.

This role is ideal for someone who has successfully scaled eCommerce brands generating $5M in annual sales, understands how to optimize both traffic and conversion, and knows how to deploy advertising dollars efficiently for maximum ROI.

You will have real ownership of the eCommerce channel — from site performance and merchandising to digital advertising and growth strategy. You’ll also play a key role in evaluating potential acquisitions of complementary gift-based eCommerce sites, helping expand our digital footprint even further.

Key Responsibilities

Site Management & Conversion Optimization

• Lead the day-to-day performance of our eCommerce site
• Optimize product listings, site structure, UX, and checkout funnels
• Execute A/B testing across pricing, content, offers, and merchandising strategies

Digital Marketing & Advertising

• Build, manage, and scale performance campaigns across Google, Meta, TikTok, and emerging platforms
• Allocate and optimize ad spend based on ROAS, CPA, and profitability goals
• Track and analyze KPIs including ROAS, conversion rate, AOV, CAC, and LTV

Growth Strategy & Expansion

• Partner with product and creative teams to launch new products and seasonal campaigns
• Analyze customer behavior and product performance to uncover growth opportunities
• Research and evaluate potential eCommerce acquisitions or partnerships

Leadership & Reporting

• Report directly to company ownership and the executive team
• Develop growth plans, forecasts, and performance dashboards
• Collaborate cross-functionally with marketing, inventory, creative, and fulfillment teams

What We’re Looking For

• 5 years of hands-on eCommerce growth experience, ideally with brands exceeding $5M in annual online revenue
• Proven success driving profitable growth through paid advertising and optimization
• Strong experience with Shopify, WooCommerce, or similar platforms
• Highly analytical mindset with expertise in Google Analytics, Meta Ads Manager, and related tools
• A strong merchandising instinct and understanding of what converts in the gift/impulse category
• Entrepreneurial, ownership-driven mentality — someone who wants to build and scale, not just manage

Why You’ll Love This Role

• Join a financially stable, well-established company with 45 years of success
• Have direct access to leadership and the ability to influence strategy
• Make an immediate, visible impact in a growing digital business
• Competitive salary with performance-based upside tied to profitability
• Work onsite at our headquarters in Greenfield, Indiana, with strong internal support and resources