Art Director

Art Director (Position is on-site in Tampa, FL.)

Role Overview:

Not Your Mother's Haircare is searching for an Art Director who blends a love of beauty with sharp design instincts, clear creative judgment, and a true passion for mentoring others. This role reports directly to the Creative Director and manages 4 direct reports, serving as the day-to-day design lead and quality steward across all brand touchpoints. You’ll be responsible for translating high-level brand direction into pixel-perfect executions, providing clear and constructive feedback to the design team, and spearheading campaigns and projects with confidence and independence. You’ll also champion a social-first mindset, ensuring every idea and asset resonates with Gen Z consumers and feels culturally relevant across platforms. If you’re energized by change, able to pivot priorities without losing focus, and can bring a calm, can-do attitude to every project (no matter how fast things move), you’ll feel right at home.

Major Green Flags If You:

• Have a real passion for beauty – branding, packaging, product drops, and everything in between • Love rolling up your sleeves to design, art direct, and elevate work in equal measure

• Naturally think in platform-specific content (what works on TikTok, Reels, and Stories and know how to adapt ideas to each channel while keeping them on-brand)

• Have an instinct for what makes content scroll-stopping and packaging shelf-worthy

• Can provide feedback that is clear, actionable, and elevates the work without micromanaging

• Enjoy mentoring designers and raising the bar for every project, big or small

• Are comfortable taking a campaign from concept to completion without heavy handholding

• Believe brand consistency and creative innovation go hand-in-hand

Responsibilities:

Creative Leadership & Brand Stewardship

• Serve as the right hand to the Creative Director, owning day-to-day design quality and consistency

• Translate creative vision into design briefs, moodboards, and final assets across campaigns, launches, and brand initiatives

• Lead and mentor a team of designers, ensuring work is pixel-perfect, on-brand, and delivered on schedule

• Provide timely, constructive feedback that helps designers grow and strengthens the final output • Collaborate closely with the Director of Creative Operations to keep projects moving efficiently

Campaign Development & Execution

• Spearhead the development of omnichannel campaigns with a social-first approach, concepting and executing ideas that are optimized for TikTok, Instagram, and emerging platforms where Gen Z discovers and engages with beauty brands

• Ensure all creative work is designed for shareability, trend relevance, and thumb-stopping impact on social channels

• Concept and art direct photo and video shoots that bring products and brand storytelling to life

• Own visual direction for new product launches, including packaging design oversight and go-to-market assets

• Create and refine design systems, templates, and brand tools to ensure scalability and alignment

Production & Cross-Functional Collaboration

• Work with copywriters, marketers, and external partners to develop cohesive creative solutions

• Oversee the preparation of print-ready and digital-ready files, ensuring all specs are precise and error-free

• Partner with the Creative Director to continuously evolve the brand aesthetic in response to trends and consumer insights

• Support the creation of sales tools, retailer materials, and internal brand communications as needed

Qualifications

• 7 years of experience in graphic design, art direction, or brand creative roles (beauty or CPG preferred)

• Strong portfolio demonstrating exceptional visual storytelling, campaign development, and design execution

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Experience leading creative teams and giving feedback that inspires and guides

• Deep understanding of social and digital content best practices and beauty design trends

• Highly organized, with the ability to balance multiple fast-moving projects without losing sight of the details

• Excellent communication and collaboration skills, able to partner across teams and present work confidently

Bonus If You:

• Have experience building or scaling brands from startup to national presence

• Are passionate about packaging design, material innovation, and sensory storytelling

• Bring 2D and 3D rendering expertise to help visualize packaging, merchandising, and creative concepts in a compelling way

• Nerd out over print finishes, color matching, and production spec