SpikedAde- Account Mgr- Madison/Milwaukee - SpikedAde

SpikedAde On & Off Premise Account Manager – Wisconsin

Department

Sales & Market Execution

Business Title

On & Off Premise Account Manager – SpikedAde

Role Summary

The SpikedAde Account Manager is responsible for driving volume, distribution, visibility, and merchandising execution across both on-premise accounts such as bars, restaurants, and clubs, and off-premise accounts including liquor stores and chains . This role is critical to SpikedAde’s growth as a vodka-based sports drink–inspired RTD brand, ensuring strong brand presence and flawless execution in diverse sales environments with a focus on Madison & Milwaukee markets.

The Account Manager will act as a brand ambassador, build strong relationships with key accounts and with our Frank Beer distributor partner. Responsibilities include expanding distribution, securing prominent placements, activating promotional programs, and delivering exceptional customer service. The role demands strategic territory planning, excellent selling skills, and the ability to thrive in a fast-paced, entrepreneurial setting.

Essential Functions & Key Outputs

• Selling & Execution
  
  

Estimated Time: 50%

• Capitalize on sales opportunities within the top 40 on-premise accts and top 50 off-premise accounts.
• Prioritize accounts based on potential and strategic importance.
• Deliver compelling sales presentations to drive distribution & displays in all key accounts.
• Monitor competitive activity, pricing, and market trends.
• Utilize business math to support sales proposals and justify pricing.
• Merchandising Execution
  
  

Estimated Time: 30%

• Ensure SpikedAde’s brand standards are met at the point of sale.
• Secure optimal product placement in bars, restaurants, clubs, retail stores, and supermarkets.
• Execute high-impact displays and promotional materials.
• Leverage POS to drive brand awareness and consumer engagement.
• Identify cross-merchandising opportunities with complementary products.
• Adapt merchandising strategies to venue-specific traffic and consumer behavior
• Planning & Analysis
  
  

Estimated Time: 10%

• Develop and maintain territory and call plans aligned with sales goals.
• Submit accurate and timely reports on territory performance and account activity.
• Manage a master route of accounts, delivery schedules, and key contacts.
• Align daily call plans with promotional and distribution objectives.
• Keep an organized "Go Book" with account details, pricing, and program history.
• Administration & Measurement
  
  

Estimated Time: 10%

• Complete all required documentation and administrative tasks accurately and on time.
• Document call objectives and follow-up actions.
• Use sales tools to plan routes, track programs, and measure results.
• Maintain professional appearance and organized sales vehicle.
  
  

Education & Experience Requirements

• 1–2 years of experience calling on on-premise and off-premise accounts (CPG or beverage alcohol preferred).
• Experience working with distributors strongly preferred.
• Basic understanding of sales, marketing, and budget management.
• Bachelor’s degree preferred or equivalent experience.
• Valid driver’s license required.
  
  

Core Competencies

• Customer Focus – Anticipates and responds to customer needs across on-premise and off-premise channels.
• Communication – Clear, persuasive verbal communication and active listening.
• Problem Solving – Identifies issues and develops practical solutions.
• Diligence – Strong work ethic with urgency to deliver results.
• Relationship Building – Develops trust with accounts, distributor partners, and internal teams.
• Integrity & Professionalism – Represents SpikedAde with pride and accountability.
  
  

About SpikedAde

SpikedAde is the first vodka-based enhanced beverage inspired by iconic sports drink flavors. With zero sugar, 100 calories, and a non-carbonated formula built for modern social occasions, SpikedAde is redefining the RTD category. After rapid success in New Jersey and expansion through top U.S. distributors, SpikedAde is scaling nationally and seeking high-impact sales talent to fuel its next phase of growth.

Summary

The On & Off Premise Sales Representative plays a vital role in building SpikedAde’s presence, driving distribution, and executing with excellence in high-volume on-premise and off-premise environments. This role is ideal for a motivated, entrepreneurial sales professional who thrives in fast-paced, high-growth settings and wants to help shape the future of a breakout RTD brand.