Marketing Manager

Norwood Sales is seeking a hands-on Marketing Manager to lead and execute the company’s brand evolution. This role is responsible for developing and maintaining a cohesive brand identity across all channels while driving content creation, digital marketing, and customer engagement.

The ideal candidate combines strategic thinking with strong execution skills and is comfortable working across creative, digital, and analytical functions. This is a highly collaborative, action-oriented role with direct impact on brand perception and revenue growth.

Key Responsibilities

Brand Development & Management

• Lead the development and execution of a modern, differentiated brand identity
• Ensure consistency across all brand elements including logos, colors, typography, imagery, and messaging
• Maintain a cohesive brand presence across digital, print, dealer, and field channels

Content Creation & Creative Execution

• Develop, produce, and edit high-quality product and brand content, including video and visual assets
• Create content for website, social media, email campaigns, and digital advertising
• Translate product features into compelling, visually engaging storytelling

Digital Experience & Website Management

• Lead the strategy, development, and ongoing optimization of the company website
• Enhance user experience (UX), conversion rates, and overall digital performance
• Oversee development of product selection tools (e.g., “build & price”) and dealer-facing digital resources

Digital Marketing & Email Campaigns

• Plan, execute, and optimize digital marketing campaigns across social and search platforms
• Develop and manage email marketing initiatives to drive engagement and lead generation
• Analyze campaign performance and continuously improve through testing and iteration

Creative Direction & Vendor Management

• Collaborate with and manage external agencies, designers, and content partners as needed
• Ensure all creative outputs meet brand standards for quality, consistency, and timeliness
• Contribute directly to design, editing, and content production when required

Sales & Dealer Support

• Partner with sales teams to develop marketing tools that support product promotion and lead generation
• Provide dealers with effective, modern marketing assets and resources
• Execute campaigns designed to generate measurable demand and customer interest

Qualifications

• 3–7 years of experience in marketing, with a strong emphasis on content creation and digital marketing
• Proficiency in tools such as Adobe Creative Suite, video editing software, website platforms, email marketing systems, and digital ad managers
• Demonstrated ability to manage both strategic initiatives and day-to-day execution
• Strong visual and creative judgment with attention to detail
• Experience analyzing campaign performance and optimizing marketing efforts

Success Metrics

• Development of a modern, consistent, and differentiated brand presence
• Increased engagement and performance across digital and content channels
• Improved website performance as a lead generation and sales tool
• Measurable growth in marketing-generated leads and customer awareness
• Positive feedback and adoption of marketing assets by dealers and sales teams

Why Join Norwood Sales?

This role offers the opportunity to play a central role in shaping the future of the Norwood brand. The Marketing Manager will have the autonomy to drive initiatives, the responsibility to execute, and the ability to make a lasting impact on the company’s growth and market presence.

Job Type: Full-time

Pay: $65,000.00 - $105,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person

Salary : $65,000 - $105,000