Director of CRM & Digital Strategy

Roles

The Director of CRM & Digital Strategy leads the University’s CRM, website, digital engagement, and data strategy to support enrollment growth, student engagement, and institutional effectiveness. This role serves as a key connector between Marketing, Enrollment, IT, and Academic units to ensure systems, processes, and digital experiences are aligned, scalable, and data-informed.

Responsibilities

CRM & Enrollment Strategy

• Serve as primary administrator and strategic lead for Slate CRM.
• Design and optimize recruitment, admissions, and engagement workflows.
• Manage system configuration, integrations, governance, and data integrity.
• Develop dashboards, communication flows, email campaigns, and SMS engagement strategies.
• Partner with Marketing and Enrollment to improve funnel performance and conversion.
  
  

Web & Digital Strategy

• Lead strategy and continuous improvement of the University website.
• Oversee CMS management, hosting coordination, maintenance, and performance optimization.
• Improve SEO, site navigation, user experience, and conversion pathways.
• Utilize analytics tools to monitor performance, user behavior, and engagement trends.
• Support alignment between web, digital campaigns, and social media strategy.
  
  

Data & Analytics

• Develop dashboards and reporting tools supporting enrollment and operational performance.
• Translate data into actionable insights for leadership and operational teams.
• Support market analysis, program demand assessment, and performance reporting.
• Ensure consistency and reliability of data across systems and platforms.
  
  

Systems & Student Engagement

• Support integration and optimization of CRM, website, and student engagement platforms.
• Assist with workflow automation and system interoperability across departments.
• Support digital engagement tools, including visit/event systems and SMS platforms.
• Help create a seamless student experience from inquiry through enrollment.
  
  

Collaboration & Leadership

• Partner closely with Marketing, Enrollment, IT, Academic and Advancement, units.
• Support institutional priorities through cross-functional planning and execution, including digital transformation initiatives.
• Provide training and support across systems and platforms.
• Contribute to initiatives that improve operational efficiency and student experience.
  
  

Qualifications

• Bachelor’s degree required; master’s preferred.
• 3–5 years of experience in CRM administration, digital strategy, or related fields.
• Experience with Slate CRM or comparable platforms.
• Experience managing CMS platforms, web analytics tools, and digital engagement systems.
• Familiarity with SEO, reporting tools, and data integration across platforms.
• Working knowledge of AI and automation tools preferred.
• Strong project management, communication, and organizational skills.
  
  

Expectations

• Operates as both a strategic leader and hands-on contributor.
• Demonstrates ownership of systems, data, and user experience.
• Communicates effectively with technical and non-technical audiences.
• Manages multiple priorities in a fast-paced environment.
• Maintains a continuous improvement mindset focused on efficiency, service, and results.
  
  

Northwood University stands apart in higher education with a philosophy grounded in The Northwood Idea — emphasizing freedom, free enterprise, personal responsibility, and limited government. We seek individuals who are both accomplished in their professions and inspired by the power of enterprise to improve lives. The ideal candidate will feel a strong alignment with Northwood’s mission and values, embracing a culture of academic excellence, accountability, and earned success.

Applicants are encouraged to learn more about The Northwood Idea philosophy and outcomes at https://www.northwood.edu/about/