Outside Parts and Service Representative

Northland AG & Turf and Northland Motorsports is hiring an experienced Outside Parts & Service Representative to grow parts and service revenue across an assigned territory.

As one of the Upper Peninsula's growing equipment dealership groups, we proudly represent industry-leading brands including John Deere, Polaris, Can-Am, Honda, Sea-Doo, Ski-Doo, and more.

Every machine we sell needs parts, maintenance, and repairs for years after delivery. You'll be the person in the field who makes sure that work comes to Northland — visiting farms, job sites, and fleet yards, spotting needs before they become breakdowns, and connecting customers with our Parts and Service teams. If you know equipment, know how to sell, and want a role built on long-term relationships, we want to talk to you.

This is a senior, high-impact role, and we're hiring top talent. The right person combines a parts professional's product knowledge, a service manager's understanding of the shop, and a field technician's eye for a machine — and uses all three to win and keep customers. Strong, verifiable references are a must.

About the Role

This is a field-based aftermarket sales role. You'll call on agricultural, commercial, construction, turf, and government/municipal customers to sell parts, preventive maintenance, inspections, and repairs — then work hand-in-hand with our stores' Parts and Service departments to deliver on every commitment. This role sells parts and service only. When a customer is ready to buy a tractor or other wholegood, you hand that opportunity to the Territory Manager (Outside Sales) covering the account.

• Position: Outside Parts & Service Representative
• Type: Full-time
• Territory: Assigned territory within Northland's market area in Michigan's Upper Peninsula, northern Wisconsin, and northeastern Minnesota
• Reports to: SVP of Outside & Government Sales
• Pay: Competitive base salary commission on parts and service sales
• Travel: Daily travel within territory, typically home each night; occasional overnight travel for training and events

What You'll Do

Territory & Account Growth

• Own your territory: grow parts and service revenue, gross profit, market share, and customer retention against monthly and annual goals.
• Execute a yearly territory plan and target list led by the SVP of Outside & Government Sales, who sets the strategy with input from the Aftermarket Manager and Store Managers.
• Prospect and cold call to win new accounts, including customers running competitive brands.
• Build relationships with owners, fleet managers, shop foremen, and purchasing decision-makers, and hold quarterly account reviews with your key customers.
• Join Territory Managers and store leadership on field visits to key accounts.
• Pursue government, municipal, and fleet accounts, including service agreements and bid opportunities.
• Hand off every wholegood opportunity, such as a tractor, mower, or other machine, to the Territory Manager covering that customer, and keep supporting the account on parts and service.
• Use sales and customer reports to spot trends, find new opportunities, and build action plans to grow the territory.

Parts

• Sell genuine John Deere and allied-brand parts, filters, fluids, wear parts, shop supplies, and attachments.
• Drive sales through John Deere and Northland aftermarket promotions, product demonstrations, and seasonal programs.
• Set up and manage on-site parts-stocking programs for fleet and municipal customers, keeping that inventory accurate and replenished.
• Look up, quote, and order parts using JD Parts, Parts Advisor, and our Dealer Business System.
• Help customers set up and use online parts ordering so reorders stay with Northland.

Service

• Sell preventive maintenance agreements, seasonal and pre-season inspection programs, and planned repairs that grow service labor sales.
• Perform walk-around machine inspections on customer sites to identify parts and service opportunities.
• Recognize mechanical, electrical, and hydraulic issues well enough to explain them to the customer and write up the right work.
• Prepare parts and service quotes, and recommend the right option: repair, rebuild, or replace.
• Use John Deere connected-machine tools (such as JDLink and Operations Center) to follow machine hours, alerts, and service needs.
• Coordinate repairs, field service calls, and parts deliveries with Service Managers, Service Advisors, and Field Service Technicians.

Customer Experience, Teamwork & Process

• Champion Northland's customer satisfaction program and resolve customer concerns quickly, in person or by phone, until they're closed.
• Follow and help improve Parts and Service department processes so every commitment you make is delivered on time.
• Work with manufacturer representatives on promotions, programs, and product training for customers.
• Track competitor activity and lost sales, and share pricing and market feedback with management.
• Log all customer activity, quotes, and follow-ups in our CRM as they happen.
• Lead customer maintenance clinics and shop-floor product presentations, and represent Northland at field days, open houses, and trade shows.
• Maintain your company vehicle, tools, and samples, and follow all safety rules on customer sites.
• Stay current on John Deere and competitive products through John Deere training, including EDUCATE courses.

What You Bring

Required

• 5 years in an equipment dealership parts or service department, outside parts and service sales, or a combination of both
• Proven track record of consistently meeting or exceeding sales and performance goals
• Strong working knowledge of equipment parts, maintenance, and repair, including mechanical, electrical, and hydraulic systems on ag, construction, turf, or heavy equipment
• Ability to prospect, handle objections, close, and grow accounts independently with minimal supervision
• Ability to read and use sales and parts reports to make decisions
• Clear, professional communication, one-on-one and in front of groups, verbally and in writing
• Ability to manage multiple customers and projects at once
• Valid driver's license with a clean driving record
• High school diploma or equivalent
• Ability to lift up to 50 lbs, climb on and off equipment, work outdoors in all seasons, and work extended hours during peak seasons
• Willing to provide three professional references from the last 5–7 years: a former direct manager, a customer you sold to, and a peer or coworker

Preferred

• John Deere dealership experience, or experience with a competitive ag, turf, or construction brand
• Hands-on experience with JD Parts, Parts Advisor, Service ADVISOR, or other John Deere dealer tools
• Experience as a parts professional, service advisor, or field service technician
• Outside sales experience with an industrial or parts distributor
• Experience with government, municipal, or fleet accounts
• Familiarity with JDLink, Operations Center, or other telematics tools
• Experience with a Dealer Business System, CRM software, and Microsoft Office
• Commercial Driver's License (CDL)
• Associate degree or equivalent experience; bachelor's degree a plus

Our Hiring Standard

We're hiring for the long term, and we check every reference. Finalists should be ready to share:

• Three professional references from the last 5–7 years: a former direct manager, a customer you sold to or supported, and a peer or coworker
• Examples of results, such as parts or service sales growth, accounts won, or goals met
• A clean driving record, since this role drives a company vehicle every day

Offers are contingent on reference checks and standard pre-employment screening.

What Northland Provides

You bring the relationships and the selling. We back you with genuine parts, certified technicians, and stores ready to deliver.

• Full support from our stores' Parts and Service departments on every order and repair you sell
• Paid John Deere and manufacturer training, including EDUCATE courses and John Deere parts and service systems
• CRM tools and Northland's professional sales process
• Marketing and promotional program support, including manufacturer parts and service promotions
• Ongoing coaching and career advancement opportunities

Benefits

• Competitive base salary commission, with unlimited earning potential
• 401(k) with company match
• Health, dental, and vision insurance
• Health Savings Account (HSA)
• Life insurance
• Employee Assistance Program
• Paid time off and paid holidays
• Employee discounts

Why Northland?

Northland is more than a dealership — it's a place to build a career. Parts and service are what keep our customers running and coming back, and this role is central to how we grow that business across multiple locations.

We value professionalism, integrity, and accountability. If you're a self-starter who knows equipment, enjoys being in the field, and wants your results to drive your income, Northland gives you the brands, the backing, and the room to grow.

Pay: $56,900.00 - $68,600.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Retirement plan

Work Location: On the road

Salary : $56,900 - $68,600