What are the responsibilities and job description for the MarTech Engineer position at Northern Base?
MarTech Engineer
Location: Remote (USA)
Employment Type: Full-Time
Experience: 12–15 Years
Must-Have Skills- 12 years of experience in Marketing Technology / MarTech
- Hands-on experience with Zeta Marketing Platform
- Strong experience with Unica Campaign
- Experience with Acoustic marketing solutions
- Experience with Medallia and customer experience platforms
- Strong expertise in Customer Segmentation
- Experience with Campaign Automation
- Experience designing and implementing Customer Journey Orchestration
- Strong SQL skills for marketing data and analytics
- Experience with Power BI and marketing/business intelligence
- Strong experience with Databricks
- Experience with Azure OpenAI
- Knowledge of Semantic Layer architecture and implementation
- Experience implementing Chatbots and AI-enabled marketing capabilities
- Understanding of AI/ML applications for Marketing
- Experience building marketing technology capabilities across:
- Customer Segmentation
- Campaign Agents and Automation
- Semantic Layer
- AI for Business Intelligence
- Chatbots and AI Enablement
- Enterprise-scale MarTech transformation
- Advanced customer segmentation and personalization
- Marketing campaign orchestration and automation
- AI-powered marketing analytics and decision support
- Azure OpenAI integration with enterprise marketing platforms
- Databricks-based marketing data platforms
- Semantic modeling and enterprise data architecture
- AI-powered chatbots and customer engagement solutions
- Power BI dashboards and marketing analytics
- Cross-functional collaboration across Marketing, Data, Analytics, and Technology teams
- Bachelor’s Degree in Computer Science or related field