What are the responsibilities and job description for the BSA Analyst with Marketing Experience position at Northern Base?
Hiring Alert | BSA Analyst with Marketing Experience
Location: Raleigh, NC (Remote)
Employment Type: Full-Time
Experience Required: 8–12 Years
Must-Have Skills:
- Business Systems Analysis and Requirements Gathering
- Marketing Technology (MarTech) Systems
- Marketo and Marketing Automation
- Data Integration and Data Mapping
- BlueConic CDP and CRM Integrations
- SQL and Relational Databases
- Oracle, SQL Server, and PostgreSQL
- Data Validation, Profiling, and Quality Analysis
- Power BI, Tableau, and Google Analytics
- Functional and Technical Specifications
- System Design and Functional Analysis
- Agile/Scrum Methodologies
- Root-Cause Analysis and System Troubleshooting
- Cross-Functional Stakeholder Management
Preferred Experience:
- Marketo–LinkedIn data integration
- Marketing data platforms and enterprise data warehouses
- Architecture Board / Data Integration and Attribute Mapping (DIAM) frameworks
- Python-based data validation and automation
- Large-scale data quality analysis
- MarTech stack optimization and KPI monitoring
- Tableau, Power BI, and Python visualization
- Banking and Financial Services domain experience
- Experience with IoT systems and data-driven applications
- Advanced Excel: VLOOKUP, INDEX/MATCH, Pivot Tables, and Macros
Key Responsibilities:
- Gather and translate business requirements into functional and technical specifications
- Design and implement integrations across Marketo, BlueConic CDP, Splash, CRM, Oracle, and EDW
- Lead marketing data integration initiatives, including system design, data flow mapping, testing, and deployment
- Perform data and system quality assessments across large-scale datasets
- Develop automated Python-based validation and data quality scripts
- Support and optimize the enterprise MarTech stack
- Develop dashboards and reports to monitor KPIs and system health
- Collaborate with business stakeholders, development teams, QA, and architecture teams
- Conduct system feasibility analysis and recommend process and technology improvements
- Support testing, implementation, end-user training, and change management
- Create system workflows, data dictionaries, user manuals, and technical documentation
Education:
- Bachelor's Degree in Computer Science, Information Systems, Business, or related field preferred