Communications & Outreach Coordinator

• Media Relations:
  1. Collaborate with leadership:  Work with Department Heads and City Officials to identify newsworthy topics and key messages.
  2. Develop press releases: Draft clear, accurate and engaging press releases tailored for different audiences.
  3. Distribute to traditional media: Share press releases with television, radio, and newspaper outlets to ensure broad community reach.
  4. Manage digital communications:  Publish press releases and updates through Facebook and other social media platforms to engage residents online.  

• Develop a Comprehensive Marketing Plan:
  1. Develop marketing strategy:   Create a comprehensive marketing communications plan that aligns with the City’s goals and objectives.
  2. Set goals and objectives: Define clear, measurable outcomes to guide marketing efforts and track success.
  3. Implement marketing tactics: Identify and execute targeted campaigns and outreach activities to engage residents and stakeholders effectively. 
  4. Manage e-news, create, print, and prepare utility bill stuffer, assist with bi-annual City News and Views, work with automatic notice system, create podcasts and short video clips for posting on social media.
• Coordinate Public Events:
  1. Plan public events:  collaborate with Department Heads to organize tours, public engagement activities and City-sponsored events.
  2. Coordinate logistics: handle scheduling, venue setup, staffing, and other operational details to ensure smooth execution.
  3. Promote events: develop and implement strategies to advertise events to residents through multiple channels.
  4. Prepare materials; create and distribute informational materials, presentations and other resources to support events and public engagement. 
• Assist Departments Develop Reports:
  1. Support report development: Assist City Departments in preparing annual reports, pamphlets, and other materials related to public relations and community activities.
  2. Compile and gather data: Collect relevant information from multiple sources to ensure accuracy and completeness.
  3. Draft and proofread content: Review and edit materials for clarity, consistency, and professionalism before publication.
  4. Ensure quality and accuracy: Verify all data and content to maintain high standards in departmental communications.
• City Website
  1. Maintain the City website: Update and manage website content to ensure information is current, accurate, and accessible.
  2. Ensure ADA compliance: Review and modify web content to meet WCAG 2.1 accessibility standards (Levels A and AA) for all users.
  3. Coordinate with departments: Work with City departments to gather and post timely updates, documents, and announcements.
  4. Monitor Website Performance: Track site functionality and user experience, addressing technical issues promptly.
• Internal Employee Communications
  1. Assist with the creation and distribution of employee wellness information and events.
  2. Create and distribute an internal employee enewsletter.
• Assist with Elections:
  1. Assist the Administrative Services Manager-City Clerk in planning the elections including coordinating election logistics by organizing the distribution and set up of voting equipment and materials at polling sites.
  2. Supervise or assist at polling locations to ensure smooth operations on Election Day.

Minimum Qualifications

• Requires possession of a bachelor’s degree from an accredited college or university with major course work in public relations, journalism, English, mass communications, public administration, public policy or a related field. 

Desired Qualifications

• Bachelor’s degree and 3 years of experience at a municipality or county in public relations or related field.

Core Competencies

• Interpersonal Communication Skills
• Customer Service
• Teamwork and Collaboration
• Positive Leadership
• Adaptability
• Analytical Skills

Qualifications & Skills

• Experience with Facebook group management or social media marketing.
• Photography skills with the ability to capture high-quality images.
• Graphic design and experience with Canva, Adobe Suites or other graphic design software.
• Strong written and verbal communication skills
• Outgoing and friendly personality with great customer service skills.
• Ability to work independently and manage multiple tasks efficiently.
• Basic knowledge of the local community.

Expected Hours of Work
The position involves 40 hours of work per week.  Work hours are generally from 8:00 am to 4:30 pm., Monday through Friday.  Position requires attendance at City events and meetings.  

Under the direction of the Administrative Services Manager-City Clerk, this position is responsible for overseeing all aspects of media relations, including television, radio, print, and web. Duties include drafting press releases, managing social media platforms, distributing content, and developing a comprehensive marketing and public information strategy. The position also assists the City Administrator with meeting and event preparation and works closely with senior City officials to ensure timely, accurate, and high-quality communication with residents.

Salary : $66,685 - $72,862