What are the responsibilities and job description for the Vice President of Sales – Billiards position at Normine Lombard?
Company Overview
We are a leading player in the global billiards industry, combining craftsmanship, performance, and heritage with a vision to build a modern, premium consumer brand. Our products span cues and accessories, sold through dealers, distributors, e-commerce, and international partners.
Role Overview
The Vice President of Sales will lead the company’s global revenue strategy across all channels, including B2B (dealers/distributors), direct-to-consumer (e-commerce), and strategic partnerships. This role is responsible for driving sustainable growth, expanding market share, and elevating the company’s position as a leading brand in billiards.
This is a highly strategic and hands-on leadership role that blends traditional sales leadership with modern brand and channel development.
Primary Mandate (Initial 12-24 Months)
Required
Billiards is a global sport with deep heritage but relatively underdeveloped brand leadership compared to other categories. This role is an opportunity to help define the modern leader in the space—combining performance, storytelling, and culture to build a scaled, global brand.
We are a leading player in the global billiards industry, combining craftsmanship, performance, and heritage with a vision to build a modern, premium consumer brand. Our products span cues and accessories, sold through dealers, distributors, e-commerce, and international partners.
Role Overview
The Vice President of Sales will lead the company’s global revenue strategy across all channels, including B2B (dealers/distributors), direct-to-consumer (e-commerce), and strategic partnerships. This role is responsible for driving sustainable growth, expanding market share, and elevating the company’s position as a leading brand in billiards.
This is a highly strategic and hands-on leadership role that blends traditional sales leadership with modern brand and channel development.
Primary Mandate (Initial 12-24 Months)
- Build a scalable, data-driven revenue engine across all channels
- Accelerate direct-to-consumer (DTC) and business-to-business (B2B) growth and profitability
- Modernize and optimize the dealer and distributor network
- Establish a repeatable go-to-market playbook for product launches
- Expand into prioritized international markets with clear channel strategies
- Revenue Strategy & Growth
- Own and deliver the company’s sales targets, revenue growth, and margin expansion
- Develop and execute a multi-channel sales strategy across:
- Specialty retailers and pro shops
- National and regional distributors
- E-commerce / DTC channels
- International markets
- Identify and pursue new revenue streams (custom products, limited editions, collaborations)
- Channel Development
- International growth is a hands-on ‘MUST’ for this person
- Strengthen and modernize the dealer/distributor network
- Build a best-in-class DTC sales engine (conversion, AOV, retention)
- Optimize channel mix to balance brand equity and profitability
- Brand & Market Expansion
- Partner with Marketing to align sales strategy with brand positioning
- Leverage athlete sponsorships, events, and influencers to drive sell-through
- Identify and enter new geographic markets (Europe, Asia, etc.)
- Support product launches with coordinated go-to-market plans
- Team Leadership
- Build, lead, and develop a high-performing sales organization
- Establish clear KPIs, incentives, and performance management systems
- Foster a culture of accountability, execution, and continuous improvement
- Key Account Management
- Own relationships with top dealers, distributors, and strategic partners
- Ensure consistent brand representation across all accounts
- Data & Performance Management
- Implement sales forecasting and pipeline management
- Use data to drive decision-making on pricing, promotions, and inventory
- Monitor market trends, competitive dynamics, and customer behavior
- M&A and Strategic Initiatives
- Support evaluation and integration of acquisition targets (brands, distributors)
- Identify “bolt-on” opportunities to expand product or channel capabilities
- Drive synergy realization across acquired businesses
Required
- 10–15 years of progressive sales leadership experience
- Proven success leading multi-channel sales organizations
- Experience scaling revenue in a consumer products or enthusiast category
- Strong track record of building and managing dealer/distributor networks
- Demonstrated ability to lead teams and drive accountability
- Experience in sporting goods, golf, outdoor, or adjacent enthusiast categories
- Familiarity with premium/luxury brand positioning
- International sales experience
- Exposure to private equity-backed environments or high-growth companies
- Strategic thinker with strong execution bias
- Commercially aggressive but brand-conscious
- Data-driven decision maker
- Relationship builder with high emotional intelligence
- Comfortable operating in both legacy and emerging channels
- Revenue growth and market share expansion
- DTC growth (conversion rate, AOV, LTV)
- International expansion milestones
- Team performance and retention
Billiards is a global sport with deep heritage but relatively underdeveloped brand leadership compared to other categories. This role is an opportunity to help define the modern leader in the space—combining performance, storytelling, and culture to build a scaled, global brand.