What are the responsibilities and job description for the Service Director position at Norm Reeves Honda Superstore Cerritos?
Location: Cerritos, CA (Onsite) | Type: Full-time | Total Compensation Package: From $285,000 (Base Bonus), Negotiable for the Right Candidate
Norm Reeves Dealerships is a nationally-recognized group of privately-owned retail automotive dealerships located in Southern California, Texas, and Florida. With a history dating back to 1963, our group has established a reputation for innovation, integrity, and customer-centric services. We are expanding rapidly and are looking for talented individuals that are eager to grow their careers while the company continues to expand!
THE OPPORTUNITY
Let’s be honest, positions like this don’t come around often. Norm Reeves Honda Superstore isn’t just a great dealership; it’s a landmark. Named the #1 Honda Retail Dealer in California in 2024 and a 29-time #1 Honda Dealer in the World, this store operates at a level most fixed ops professionals only read about. If you’ve spent your career building toward something truly elite, this is it.
Situated at the center of the Cerritos Auto Square, the world’s largest auto mall, Norm Reeves Honda serves one of the most densely populated and loyal automotive markets in the United States. The service department backing this store is one of the highest-volume fixed operations in the entire Honda network. We need a visionary, results-driven leader to take the helm as our next Service Director.
WHAT YOU’LL OWN
- Full P&L ownership of the service and parts operations - one of the highest-grossing fixed ops departments in the Honda network
- Direct leadership over Service Managers, Service Advisors, Technicians, and Parts teams across a large, complex department
- Drive CSI scores, service retention, and service absorption rate at a level befitting a world-class store
- Set and execute a long-term strategic vision for growth, process improvement, and menu selling performance
- Partner with General Management to align fixed ops performance with overall dealership goals
- Build, develop, and retain a high-performance talent pipeline, the kind that keeps a #1 store at #1
- Maintain factory relations and full compliance with American Honda Motor Company standards
- Oversee warranty, internal, and customer-pay revenue streams with precision and expertise
WHAT WE’RE LOOKING FOR
- Proven track record as a fixed operations leader — Service Director or senior Fixed Ops Manager at a high-volume dealership (Honda/Japanese brand experience a strong plus)
- Demonstrated success growing gross profit, improving CSI, and developing winning service teams
- Financially sophisticated — you read a P&L, find the opportunity, and build an action plan
- A people-first leader with low ego and high accountability — you inspire performance without chaos
- Experience managing large teams including Master and Honda-certified technicians
- Deep familiarity with DMS platforms, OEM warranty processes, and fixed operations best practices
- Strong communicator who can operate effectively at the executive level while staying connected to the service drive
- The hunger and discipline to operate consistently at the very top of this industry
WHY THIS IS A LOTTERY POSITION
There are maybe a dozen dealerships in the country that operate at this volume and with this kind of brand prestige. The comp package is structured to attract and keep genuine top-tier talent. Norm Reeves Auto Group is an established, professionally run organization with a culture that rewards performance with stability, support, and long-term growth. Honda is one of the most loyal ownership brands in the world, and this is Honda’s flagship California store. The built-in customer base and volume are unlike anything at a typical store.