What are the responsibilities and job description for the Director, Marketing position at NorCal 2027 - Major League Volleyball?
MLV NorCal Director, Marketing
Location: Northern California (Hybrid)
Type: Full-time, Exempt
Type: Full-time, Exempt
Reports to: President
Salary: $115 - $125K
About the Organization
MLV NorCal is part of Major League Volleyball (MLV), a unified professional women’s volleyball league launching in 2027 in the Bay Area and Sacramento. As a women-founded and women-led organization, MLV NorCal is committed to building a premier team that excels on the court, leads in the community, and creates a lasting impact for athletes and fans.
Position Overview
The Director of Marketing will lead the strategy and execution of marketing efforts for a new professional women’s volleyball team in Northern California. This role is responsible for building the brand from the ground up, driving fan engagement and revenue, and delivering a cohesive experience across digital, social, and live events.
The ideal candidate is a creative storyteller, data-driven marketer, and strong people leader who thrives in a fast-paced, startup environment.
What You’ll Do
Brand & Marketing Strategy
- Lead overall marketing strategy and brand development, the development and execution of the organization’s overall marketing strategy
- Build and steward the brand identity, voice, and positioning across all platforms
- Ensure consistency and excellence across all fan-facing touchpoints
Content, Creative & Social
- Oversee social media, content strategy, PR/Comms and publishing across all platforms (website, app, SMS, etc.)and communications across all platforms
- Lead Direct creative direction for graphic design, motion design, photography, and video production creating an in-house creative studio to support the organization’s content needs production (design, video, digital) and storytelling
- Build compelling, culturally relevant storytelling that drives fan growth and engagement
Live Experience & Presentation
- Oversee Lead game presentation, and in-venue entertainment, and fan engagement including:
- Mascot program
- Emcee, PA announcer, and DJ
- In-game programming, production and run-of-show
- Street team and fan engagement initiatives
- Partner cross-functionally to ensure the live experience reflects and elevates the brand while supporting partnership, merchandise and sales initiativesEnsure Live events align with brand and revenue goals
Performance & Growth Marketing
- Lead performance marketing efforts across paid, owned and earned channels
- Drive ticket sales , group sales, and fan acquisition through targeted campaigns, growth through targeted campaigns
- Optimize campaigns through data, insights, and testing
Commerce & Merchandise
- Oversee merchandise / F&B strategies in partnership with internal and external stakeholders
- Align product storytelling, launches, and marketing campaigns to drive revenue and meet or exceed organizational KPIs
Partnership & Revenue Integration
- Collaborate with Partnerships team to ideate and execute integrated marketing activations
- Ensure sponsor deliverables are executed creatively and effectively within the brand
Team Leadership & Development
- Build and, lead , and mentor a high-performing marketing team, including:
- Social & content
- Creative (design, photo/video)
- Game presentation & fan engagement staff
- Manage external agencies, freelancers, and production partners as needed
What We’re Looking For
- A strategic thinker who can also execute, equally comfortable in the big picture and the details
- A strong leader and people manager who develops talent and builds high-performing teams
- A creative storyteller with a deep understanding of sports, culture, and fandom
- Data-driven, with the ability to translate insights into action
- Energized by building something new and navigating ambiguity
- Problem solver who likes to roll their sleeves up to exceed organizational objectives
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 7 years of marketing experience, preferably in sports, entertainment, or live events
- Experience leading teams and managing cross-functional projects
- Strong background in digital, social, content, and performance marketing
- Experience overseeing creative production and live event presentation
- Excellent communication and organizational skills
- Ability to work a flexible schedule, including nights, weekends, and holidays
Physical Requirements
- Ability to sit, stand and utilize a computer for extended periods of time
- Communicate via phone and email with a variety of individuals
- Ability to bend at the waist, reach overhead and lift up to 15 lbs with or without accommodation
- Physically navigate stairs and catwalks event facilities during work hours and events with or without accommodation
- Ability to work extended hours including nights, weekends, holidays (all with advance notice)
- May be required to travel to other team / venue locations
- May be required to attend conference, events, and training sessions within Northern California or in- or out-of-state locations
Why MLV NorCal?
- A brand that fans don’t just follow, but emotionally connect with to feel ownership and belonging
- A content engine that fuels growth and engagement that pushes boundaries and wins engagement
- A live experience that is unforgettable, energetic, and uniquely ours
- A marketing organization that drives both culture and revenue
- This is a rare opportunity to define and build a brand from day one, leading every aspect of how the organization connects with fans, shows up in culture, and grows its impact on and off the court.
What We Offer
- Competitive compensation
- Medical/Dental/Vision
- 401K (pre-tax and Roth options)
- An inclusive culture which values diversity of background and a passion to build a leading front office team
- Potential for flexible scheduling and remote opportunities
This position is not eligible for U.S. work authorization sponsorship.
Please note: We are not accepting phone inquiries regarding the status of applications. Only qualified candidates will be contacted. Additionally, we are not working with agencies or third-party recruiters at this time. Thank you for your understanding.
MLV NorCal provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, MLV NorCal complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.
Salary : $115 - $125