What are the responsibilities and job description for the Growth Marketing Specialist position at Noggin Guru?
About Us
Noggin Guru is a fast-growing online learning company serving highly regulated industries. Through our brands—BankersHub and Lorman—we provide compliance training, continuing education, and professional development to both enterprise organizations and individual learners.
Our offerings include on-demand courses, live sessions, certifications, and annual memberships, delivered through an intuitive learning platform. With a focus on converting growing demand for accessible, high-quality training, we’re looking to expand our team with a skilled and driven B2B Growth Marketing Specialist.
Job Description
We’re hiring a Growth Marketing Specialist (B2B) to join our Marketing team, reporting to the VP of Marketing. This role will support and execute the campaigns, programs, and digital initiatives that fuel Noggin Guru’s B2B pipeline growth across our banking and business operations markets.
You’ll help build and run the engine that generates SQLs, accelerates pipeline, and contributes meaningfully to revenue. This includes email and nurture programs, targeted account campaigns, paid and organic social support, paid search, landing pages, and sales enablement execution.
This is an ideal role for a scrappy marketer with around 3–5 years of experience who is eager to take direction, execute with confidence, and grow in the B2B demand generation function. You’ll work closely with the rest of the Marketing team, Sales, and Product Management to execute high-impact campaigns that drive measurable business outcomes.
Key Responsibilities
- Build and manage multi-channel campaigns to support new logo acquisition and customer engagement (e.g., email, social, website, events, paid)
- Update landing pages, forms, and basic CMS content for campaigns
- Support paid search and paid/organic social campaigns
- Draft marketing copy for multiple channels and create visuals in Canva
- Coordinate campaign details and follow-up needs with Sales.
- Monitor inbound leads, ensure smooth routing, and track follow-up status in partnership with RevOps and Sales
- Support audience segmentation and list building for targeted campaigns
- Partner with RevOps to pull and analyze performance data and share insights on what’s working (and what’s not)
- Collaborate cross-functionally with Sales, Product, and external partners to align messaging and audience needs
- Learn new tools and approaches; stay curious, adaptable, and proactive
Qualifications
- 3-5 years in B2B marketing, demand generation, or campaign execution
- Hands-on execution of email campaigns, nurture workflows, or sequences
- Experience with paid search and/or paid social (ownership or strong support)
- CRM experience (preferably Salesforce)
- Marketing automation platform experience (Pardot, Marketo, HubSpot, or similar)
- Campaign copywriting or content creation
- Analytical mindset with the ability to interpret data and pivot strategy accordingly
- Strong project management and communication skills
- Intellectual curiosity and proactive, problem-solving mindset
Nice-to-haves
- Experience in regulated industries or continuing education is a plus
- Familiarity with AI tools (e.g., ChatGPT, Jasper, Claude)
Benefits
- Competitive salary (commensurate with experience)
- Comprehensive benefits package, including health insurance and retirement plans
- Flexible remote work environment
- High-impact, mission-driven culture with growth opportunities
Location Preference:
This role is open to remote candidates; however, we have a preference for candidates based in the Raleigh–Durham–Cary, NC area. We maintain office space in downtown Cary and offer a flexible hybrid work arrangement for local team members who want to collaborate in person.
If you'd like more details on salary expectations for this role, feel free to reach out to us at hr@nogginguru.com
Noggin Guru is an Equal Employment Opportunity (EEO) employer and is committed to maintaining a workplace free from discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic information, marital status, or any other legally protected status.
We are also committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the hiring process, please let us know, and we will work with you to ensure a fair and inclusive experience.