Web Content Designer

Req Id: Website Content WriterLocation: Remote, Hartford, CT.Client: CT DASDuration: 12 MonthsJob Description:The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.  You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders.   Experiences Required for This RoleWebsite Content Writing – At least 3 years of measurable experience in the following: Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications  Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design\Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content Aligning content with business goals, stakeholder objectives, and user needs Inventorying and auditing of content on a local or enterprise level Copywriting – a high proficiency in writing for real people and motivating them to action Conducting in-depth research on industry-related topics to develop original content and optimize current content Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns •    Editing content and proofreading material for errors and inconsistenciesSEO and analytics – At least 3 years of experience with the following: •    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content •    Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives  •    Developing high-impact KPIs and tracking the measurable success of content •    Using customer research and site analytics to prove that content is meeting user needsContent Lifecycle Governance – At least 3 years of experience and use cases with the following: •    Defining customers’ needs and identifying content gaps that prevent successful digital experiences •    Optimizing and categorizing content to align with a service-oriented information architecture •    Working with subject matter experts to write clear text in plain language that achieves defined goals •    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines •    Structuring content in ways that customers are used to, and knowing the difference between features and benefits •    Setting up governance models that support the maintenance of content after publishing Knowledge, Skills, and AbilityWebsite Writing and Content Management •    Knowledge of Sitecore or a comparable CMS •    Content creation for websites •    Expert copywriting and editing skills •    Content marketing •    SEO and analytics  •    Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira) •    Effective communication skills •    High emotional intelligenceHigh Functioning in Complex Situations •    Ability to distill complex concepts into simple ideas •    Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools •    Comfort in suggesting better strategies or pointing out risks in current development efforts •    Dependable, organized, and equally able to work independently as well as in cross-functional team environmentsTeam Player •    Supporting teammates’ skills and behaviors through development and delivery •    Communication and collaboration with multiple departments and stakeholders •    Creative and analytical thinking with strong problem-solving skills •    Judgment in dealing effectively and diplomatically with government staff •    Ability to maintain strict confidentiality Preferred Skills & QualificationsOther Desirable Skills •    Proficient in Sitecore CMS platform •    Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field •    3 years of website content writing for a company or institution in a full-time role with defined project-driven goals •    Proficient in Digital content standards and plain language guidelines •    Experience with chatbots, search consoles, and helpdesk services •    Proficiency with content tools, especially development, inventory/auditing, and SEO tools •    A portfolio of published online content •    Industry certification in a field-related discipline •    1 year of experience using customer relationship management platforms such as Salesforce •    1 year of experience using Google Analytics (preferable GA4) •    1 year of experience using data dashboard software like Power Bi

Salary : $60 - $70