What are the responsibilities and job description for the Content Manager position at Ben & Jerry's Connecticut?
Content Manager (Full-Time)
Ben & Jerry's Scoop Shops -CT/RI/NJ
Multi-Location Role | Travel Required
Build the brand. Capture the moments. Put our shops on the map.
We're looking for a Content Manager who can take a well-known brand and make it feel local, relevant, and alive in each of our markets. This role is about owning our local presence -- creating content that connects with our specific communities, drives foot traffic, and makes our shops the go-to spot in each town.
If you know how to create memorable content that people actually watch, share, and search for -- we want you.
Compensation
Content Strategy & Execution
You won't just be "posting content."
You'll be helping build a local brand presence that shows up everywhere -- Google, social, and real life.
Apply with your portfolio or examples of your work.
Ben & Jerry's Scoop Shops -CT/RI/NJ
Multi-Location Role | Travel Required
Build the brand. Capture the moments. Put our shops on the map.
We're looking for a Content Manager who can take a well-known brand and make it feel local, relevant, and alive in each of our markets. This role is about owning our local presence -- creating content that connects with our specific communities, drives foot traffic, and makes our shops the go-to spot in each town.
If you know how to create memorable content that people actually watch, share, and search for -- we want you.
Compensation
- $50,000 - $55,000 annually (based on experience)
- Travel reimbursement
- Growth opportunities within a fast-growing franchise
Content Strategy & Execution
- Plan and execute a weekly content strategy across TikTok, Instagram, and YouTube Shorts
- Identify trends, create concepts, and consistently produce engaging content that will drive traffic to our shops and catering
- Turn everyday shop activity into high-performing videos
- Travel between locations to film content regularly
- Capture:
- Customer reactions
- Team culture & behind-the-scenes
- Product shots (scoops, toppings, specials)
- Create 4-6 short-form videos per week
- Interview guests/customers, team members, and managers
- Capture authentic, unscripted moments
- Tell stories that highlight our brand, people, and community. Stories that customers want to hear.
- Support Google Business Profiles by:
- Uploading photos & videos
- Posting updates and events
- Create content that helps us rank for:
- "Ice cream near me"
- "Best dessert spots in [town]"
- Attend and capture in-store events, fundraisers, and community activations
- Create real-time and recap content
- Be available during weekends and key events
- Proven experience creating short-form video content (TikTok/Reels/Shorts)
- Strong ability to film, edit, and publish independently
- Comfortable talking to and filming customers and team members
- Creative thinker with a strong sense of what performs online
- Willingness to travel between shop locations
- Flexible schedule -- weekends and events are required
- Organized, self-driven, and consistent
- Must submit a portfolio or social media examples
- Experience with editing tools (CapCut, Adobe, Final Cut, etc.)
- Reliable transportation
- Comfortable working in fast-paced, public-facing environments
- Consistent weekly content output
- Growth in followers, engagement, and reach
- Increased visibility on Google and social platforms
- Shops becoming known as "the spot" in each town
- Increased revenue in shops and catering that have direct correlation to content created
You won't just be "posting content."
You'll be helping build a local brand presence that shows up everywhere -- Google, social, and real life.
Apply with your portfolio or examples of your work.
Salary : $50,000 - $55,000