SDR Manager, Public Sector

SDR Manager, Public Sector NinjaOne - Austin, TX About the Role As a Public Sector SDR Manager at NinjaOne, you’ll play a critical role in accelerating go-to-market success across our Public Sector vertical including State & Local Government, Education (SLED), and Federal Civilian agencies. You’ll lead and develop a high-performing SDR team responsible for consistently generating qualified pipeline tailored to the unique dynamics of public-sector buyers. In this hands-on leadership role, you’ll inspire your team to exceed targets, refine outbound strategy, and generate high-quality opportunities that fuel the success of our Account Executives. You’ll collaborate closely with sales and marketing leadership to align goals, optimize workflows, and create a world-class sales development engine that supports NinjaOne’s continued growth and expansion. This role requires a leader who understands the nuances of public-sector sales motions, including state budget timelines and RFP structures to federal compliance requirements, and can translate those complexities into actionable, scalable SDR playbooks. Location - Austin, TX (Downtown Austin) - Hybrid, in office on Monday, Tuesday, and Thursday plus additional days as required. What You’ll be Doing Hire, coach, and develop a high-performing team of SDRs. Train SDRs on product expertise, value-based messaging, and public-sector specific sales motions (procurement cycles, RFP structures, contracting vehicles, etc.) Build and execute strategies to consistently generate quality demos and pipeline. Drive skill development in sales tactics, product knowledge, and industry expertise. Track, analyze, and report weekly activity and results. Motivate and engage your team through creative incentives and recognition. Partner with Sales and Marketing to refine campaigns and lead generation. Oversee SDR-specific promotions and outbound initiatives. Continuously improve processes, tools, and conversion efficiency. Other duties as needed About You Proven experience selling into or supporting the Public Sector, with SLED or Federal required 2+ years of experience leading an SDR team, plus at least 1 year as an SDR. Proven success consistently exceeding quota as both an individual and leader. Skilled at hiring, coaching, and developing top-performing talent. Strong grasp of SDR metrics, KPIs, and data-driven performance management. Exceptional communicator with the ability to influence and build cross-functional alignment. Highly organized, adaptable, and comfortable managing multiple priorities. Proficient in Salesforce; experience with Salesloft and other sales tools a plus. Energetic, motivated, and passionate about growth and team success. Embody NinjaOne’s core values - Curiosity, Integrity, Kindness, Humility, and Innovation - and foster them in your team every day. About Us NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries. The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. What You’ll Love We are a collaborative, kind, and curious community. We honor your flexibility needs with full-time work that is hybrid remote. We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance. We help you prepare for your financial future with our 401(k) plan. We prioritize your work-life balance with our unlimited PTO. We reward your work with opportunities for growth and advancement Additional Information This position is NOT eligible for Visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other status protected by applicable law. We are committed to providing an inclusive and diverse work environment. #LI-MB1 #LI-Hybrid #BI-Hybrid