Senior E-commerce Manager

Nili Lotan is seeking a talented and driven Ecommerce Manager/Senior Manager to join our team. This position will be responsible for leading and optimizing the web initiatives to strengthen the brand presence and channel performance. Collaborating horizontally and vertically across the organization to deliver a best-in-class omni-channel and global experience.

Responsibilities

• Proactively identify and recommend brand appropriate strategic opportunities that will enhance the online customer experience and drive overall demand – monitor and report internally on insights and results.
• Develop and implement digital strategies to drive omni-channel customer acquisition/retention.
• Lead roadmap planning for site enhancements, new features, and optimizations. Collaborate with designers and developers to optimize UX/UI, navigation, and mobile experience.
• Optimize on-site experience and use data to generate insights and find growth opportunities related to collections, search results, merchandising, assortment, user experience, personalization and site architecture.
• Partner with development agency to sprint plan and ensure timely execution of features and enhancements, acting as the final quality assurance check for all releases.
• Oversee daily site operations, ensuring an exceptional customer experience and troubleshooting issues as needed.
• Partner with operations/logistics to manage end-to-end ecommerce fulfillment process, ensuring domestic and international orders and returns are delivered and processed correctly and on-time
• Ensure the website meets ADA compliance standards, optimizing accessibility for all users.
• Implement A/B testing and personalization strategies to enhance engagement and conversion. Continuously track testing and report on insights and learnings.
• Manage site merchandising, with a strategic approach to new product / collection launches, best sellers, and seasonal key investments. Work closely with supply chain and fulfillment teams to ensure inventory availability and timely deliveries, communicating updates to stakeholders.
• Manage relationships with external agencies, platforms, and strategic partners.
• Partner with international shipping vendor to test new initiatives in order to grow the international business.
• Oversee and implement SEO strategies to improve organic rankings, site visibility, and traffic. Ensure product pages, metadata, and content align with SEO best practices. Partner with content teams to develop SEO-rich product descriptions, blogs, and landing pages.
• Oversee the planning and execution of all site content. Partner with the Digital Marketing Manager to ensure a cohesive experience across all digital touchpoints.
• Constantly seek optimization opportunities through creative, copy and landing page analysis.
• Maintain standard daily, weekly, monthly and quarterly reporting to support business needs. Analyze ecommerce KPIs to drive data-backed improvements and recommendations.
• Provide weekly, monthly and seasonal reporting and analysis on ecommerce KPI’s.
• Own the use of Triple Whale to come up with actionable business insights.
• Monitor industry trends, best practices, new technologies and competitor activity.

Qualifications

• Bachelor’s Degree preferred
• 5 years of related experience preferred
• Experience with Shopify web platform
• Experience working with platforms such as Triple Whale, personalization tools, A/B testing tools
• Strong analytical and reporting skills; high-level competence in Excel required
• Strong creative and critical thinking to problem-solve, as needed
• Exceptional follow-through with attention to detail/a high level of accuracy
• Ability to manage and prioritize multiple projects simultaneously to meet deadlines in a fast-paced environment
• Ability to work independently and collaborate cross-functionally with internal and external partners

Personally

• Intrinsic motivation
• Intellectual curiosity
• Team player

Professionally

• Enthusiastic, growth-mindset
• Solutions-oriented
• Results-driven

What we offer:

Salary: While the published salary range is a good faith reflection of the targeted salary level for the position, Nili Lotan reserves the right to pay outside of the published range. In addition, there is a comprehensive benefits package including: medical, dental, vision, paid time off program, disability, retirement plan and a generous employee discount and clothing allowance.

Nili Lotan is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world.

As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

About Nili Lotan:

Nili Lotan, after a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica, launches her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, grounded in the belief that a wardrobe should function as an extension of oneself. Her philosophy is that clothes should be clean, sophisticated and functional, offering elements for self-expression. Lotan’s design process is highly intuitive. She is inspired by women with a strong sense of personal style, and draws from art, music and rock n’ roll to design her collection. By designing pieces she herself wants to wear, Lotan’s collection instinctively resonate with a woman’s lifestyle. Since its debut, the brand has expanded beyond womenswear to include a men’s collection. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.