Manager, Digital Marketing

About The Role

Nili Lotan is seeking a Digital Marketing Manager to join our NYC Team. This position will be responsible for leading and optimizing the performance marketing initiatives to strengthen the brand presence and channel performance. Collaborating horizontally and vertically across the organization to deliver a best-in-class omni-channel and global experience.

Responsibilities

• Develop and implement digital strategies to drive omni-channel customer acquisition and retention.
• Manage paid media campaigns across social, search, and display networks to maximize reach, engagement, and ROI.
• Manage relationships with external agencies, platforms, and strategic partners.
• Manage and streamline digital marketing asset production; email, display, paid social ads and affiliate content.
• Partner with Ecommerce Manager to ensure a cohesive and consistent brand experience across all digital touchpoints.
• Ensure data integrity across platforms and vendors.
• Constantly seek optimization opportunities through creative, copy and landing page analysis.
• Communicate performance results and recommendations to key stakeholders.
• Plan and oversee execution of digital marketing calendar, including email, SMS, and paid media.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segmentation, send time, and new features intended to drive performance lift.
• Identify, troubleshoot and resolve technical issues as needed.
• Maintain standard daily, weekly, monthly and quarterly reporting to support business needs.
• Monitor digital marketing trends, best practices, new technologies and competitor activity.

Qualifications

• Bachelor’s Degree preferred.
• 5 years of related experience preferred.
• Experience managing successful paid media campaigns and digital growth initiatives.
• Strong analytical and reporting skills; high-level competence in Excel required.
• Strong creative and critical thinking to problem-solve, as needed.
• Exceptional follow-through with attention to detail/a high level of accuracy.
• Ability to manage and prioritize multiple projects simultaneously to meet deadlines in a fast-paced environment.
• Ability to work independently and collaborate cross-functionally with internal and external partners.

Personal and Professional Must-Have Qualities

• Intrinsic motivation
• Intellectual curiosity
• Team player
• Enthusiastic, growth-mindset
• Solutions-oriented
• Results-driven

What we offer:

Salary & Benefits: In addition to the he published salary range there is a comprehensive benefits package including: medical, dental, vision, paid time off program, retirement plan and a generous employee discount and clothing allowance.

Culture: At Nili Lotan, we are passionate about creating an environment where talent, creativity, and individuality can thrive. Our culture is rooted in respect, collaboration, and a deep appreciation for diverse perspectives. We believe that when people feel valued and supported, they can bring their very best to the work they do—and together, we achieve more.

Nili Lotan is committed to building a diverse workforce. We believe diversity in all its forms - gender, age, nationality, culture, religious beliefs and sexual orientation - enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world.

As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.

About Nili Lotan:

Nili Lotan, after a very successful career leading design teams at top American fashion houses including Ralph Lauren, Liz Claiborne, and Nautica, launches her own namesake label in 2003, designing a wardrobe of luxurious, chic, and timeless pieces for today's woman, grounded in the belief that a wardrobe should function as an extension of oneself. Her philosophy is that clothes should be sophisticated and functional, elements for self-expression, timeless. Lotan’s design process is highly intuitive. She is inspired by women with a strong sense of personal style, and draws from art, music and rock n’ roll to design her collection. By designing pieces she herself wants to wear, Lotan’s collection instinctively resonate with a woman’s lifestyle. Since its debut, the brand has expanded beyond womenswear to include a men’s collection. Nili Lotan has several retail stores in the United States and the collection can be found at upscale retailers throughout the United States, Canada, Europe, Asia and Australia.