What are the responsibilities and job description for the Digital Marketing Manager position at Thom Browne, Inc.?
ABOUT US
Thom Browne is widely recognized for challenging and modernizing today’s uniform: the suit. By questioning traditional proportions, Browne’s designs consistently convey a true American sensibility rooted in quality craftsmanship and precise tailoring. We pride ourselves on our core values of respect and collaboration, challenging ourselves to express creativity and continuously innovate. We attract ambitious individuals who operate in unique ways while upholding exceptional craftsmanship and excellence.
THE ROLE
The Digital Marketing Manager plays a key role in executing and evolving the brand’s digital presence across owned media channels including social media, email marketing, and website content
Primary Responsibilities:
- Partner with the Digital Marketing Director to support and execute digital marketing strategy across social media, email marketing, and website content
- Manage day-to-day owned media workflows and ensure all digital communications align with brand voice, seasonal priorities, and business objectives
- Oversee the creation and management of copy across digital channels and ensure consistency in tone, messaging, and brand accuracy
- Develop creative briefs and coordinate timelines, approvals, translations, assets, and deliverables across multiple stakeholders and regions
- Build, schedule, and deploy all email marketing communications across various markets and languages
- Manage the seasonal digital marketing calendar in partnership with merchandising, buying, and cross-functional teams to align campaigns with product deliveries, launches, and company priorities
- Support the evolution of the brand’s social media presence through strategic input, content planning, and performance learnings
- Collaborate with internal creative teams, copywriters, and external partners or agencies to execute digital campaigns and content initiatives
- Ensure all digital touchpoints—including email and social—deliver a cohesive and elevated customer experience reflective of the brand
- Manage reporting and insights for digital marketing initiatives and consolidate data from global teams into clear and actionable monthly performance reports
- Act as a key cross-functional partner across merchandising, buying, creative, and global marketing teams to ensure alignment and timely execution of initiatives
- Manage and mentor one direct report while fostering a collaborative and solutions-oriented team environment
THE IDEAL CANDIDATE
- Minimum of 5 years of experience in digital marketing, brand marketing, or communications, preferably within luxury fashion, beauty, lifestyle, or a creative agency environment
- Demonstrated experience with social media management, email marketing, digital campaign execution, and content workflows
- Strong copywriting and copy-editing sensibility with a clear understanding of brand voice and tone
- Appreciation and awareness of the luxury fashion landscape, creative culture, art, and competitive market trends
- Highly organized with the ability to manage multiple projects, timelines, and stakeholders simultaneously in a fast-paced environment
- Strong cross-functional communication skills with the ability to build trusted relationships across teams and levels of seniority
- Diplomatic, level-headed, and collaborative approach to problem-solving and stakeholder management
- Strong attention to detail, analytical mindset, and ability to derive insights from digital performance reporting
- Experience working within global organizations and coordinating across regions and languages strongly preferred
- Experience managing direct reports or mentoring junior team members preferred
- Proficiency in email marketing platforms, social media management tools, and digital reporting platforms preferred
WHAT WE OFFER YOU
- Competitive compensation. Salary Range is $90,000 - $105,000 target bonus. Please note that compensation will be offered based on relevant skills and experience
- Comprehensive benefits package
- Thom Browne Classic Uniform
- Hybrid work schedule
- 401(k) company match
- Diverse and inclusive working environment
Salary : $90,000 - $105,000