What are the responsibilities and job description for the Content Writing Specialist position at NFI Industries?
Overview:
At NFI, our Marketing team blends creativity with strategy, and we’re looking to add a dynamic Content Writing Specialist/Copywriter to our growing team. In this role, you’ll be at the heart of telling NFI’s nearly 100-year story to our B2B audience, writing compelling copy across digital and print mediums. Your content will help spark interest, drive leads, strengthen brand loyalty, and showcase why NFI is the leader in North American logistics.
If you’re a versatile writer who loves to bring a brand to life, we’d love to see your portfolio.Responsibilities:
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.
Do you love turning complex ideas into clear, compelling stories? Are you a writer who can shift gears between persuasive brand messaging, thought leadership blogs, and snappy digital content, all while keeping a brand’s voice consistent?
At NFI, our Marketing team blends creativity with strategy, and we’re looking to add a dynamic Content Writing Specialist/Copywriter to our growing team. In this role, you’ll be at the heart of telling NFI’s nearly 100-year story to our B2B audience, writing compelling copy across digital and print mediums. Your content will help spark interest, drive leads, strengthen brand loyalty, and showcase why NFI is the leader in North American logistics.
If you’re a versatile writer who loves to bring a brand to life, we’d love to see your portfolio.
- Write and edit high-quality, persuasive content for B2B marketing materials including blogs, press releases, presentations, case studies, whitepapers, assorted digital campaigns, and other creative pieces.
- Serve as a steward of NFI’s brand voice and ensure that tone and messaging across all content align with the brand's sales and marketing goals.
- Repurpose and adapt content across multiple formats (e.g., turning a blog post into social copy or email messaging) to maximize its reach and impact.
- Conduct research on industry trends, competitor content, and the target audience's needs to inform content creation and ensure relevancy.
- Collaborate with the marketing, design, sales, and operations teams to develop content that supports lead generation and brand awareness.
- Maintain a content calendar and ensure all projects meet deadlines
- Support SEO initiatives through keyword optimization and digital best practices
- Assist in measuring content performance through analytics tools and provide insights to increase engagement and conversions.
- Assist with reputation management initiatives, contributing to the process when needed.
- Minimum 3-5 years of experience working in a corporate marketing or advertising agency environment.
- Bachelor’s degree in English, Marketing, Communications, Journalism, PR, a related field, or equivalent experience.
- Strong writing and editing skills with exceptional attention to detail, grammar, and style, with the ability to adapt voice and tone across multiple audiences and formats.
- Strong organizational skills with the ability to manage multiple projects and shifting priorities.
- A portfolio of professional writing samples (digital and/or print).
- Ability to think creatively and develop new content ideas that engage a B2B audience.
- Familiarity with best practices for content marketing, digital platforms, and email marketing.
- Basic understanding of SEO principles, keyword research, and optimizing content for search engines and AI-driven search tools.
- Comfortable researching industry topics, trends, and audience needs to create relevant and authoritative content.
- Team-oriented and able to work collaboratively with cross-functional teams.
- Technology: Familiarity with content management systems (CMS) like WordPress or HubSpot, and project management tools like Monday.com
- Experience in B2B logistics, transportation, supply chain, SaaS, or technical industries highly prefeffered
We are excited to share that the base salary range for this position is $54,210.00 - $72,280.00. This position is also eligible for an annual discretionary bonus, targeted at 3%. NFI takes into consideration applicants' qualifications, experience, education, and geographic location when determining a starting rate of pay.
Employees are also eligible for a robust benefit program, which includes Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Paid Time Off, and Paid Parental Leave, among other benefit plan options.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
LA County Applicants: The Company will consider qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local laws.
Salary : $54,210 - $72,280