What are the responsibilities and job description for the DIGITAL ACCOUNT EXECUTIVE position at Nexstar Media Inc.?
Excited to grow your career? KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Account Executive to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You’ll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community. What does a Digital Account Executive do? A KXAN Digital Account Executive generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client’s goals and objectives. Implements digital strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community Makes sales calls on prospective clients Effective closer Develops and executes go-to-market sales strategies and tactics that results in exceeding personal and company revenue targets Prepares and delivers sales presentations to clients Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible Provides clients with information regarding rates for advertising placement in all media. Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns. Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration Performs other duties as assigned Requirements & Skills: Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience Valid driver’s license with an acceptable driving record Experience achieving long-range objectives and implementing the strategies and actions to achieve them Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv. EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.