PR Account Executive (Tourism Clients)

About the Job

The Account Executive is responsible for delivering high-quality client service and producing strong, timely deliverables within a collaborative, cross-functional team environment. This role supports the development of pitch angles and story ideas, secures media placements, and is familiar with core public relations functions, including media monitoring, detailed client reporting, research, and press release development.

The Account Executive provides guidance to interns, trainees, and Account Coordinators in the execution of creative and effective projects and serves as the primary writer for foundational materials. This position maintains ongoing relationships with media contacts, manages day-to-day account administration, and researches and analyzes client issues while collaborating across departments to deliver impactful work.

The Account Executive is responsible for collecting, tracking, and reporting client results and operates under the supervision of a Senior Account Executive or higher-level leadership.

Responsibilities

• Provides day-to-day support to clients, projects, and colleagues and produces client deliverables
• Provide day-to-day support to clients, projects, and internal teams while producing high-quality client deliverables
• Manage multiple projects from conception through completion by anticipating client and team needs, addressing challenges proactively, and ensuring adherence to deadlines and budgets
• Produce polished written materials and distribute press assets (e.g., summary reports, press releases, credentials, proposals) through thorough research and analysis of client-related issues
• Handle media inquiries and take ownership of media relations initiatives by cultivating strong journalist relationships and ideating creative approaches to secure coverage
• Partner with clients to develop key messages, draft rapid-response materials, manage media inquiries, and provide on-site support for court proceedings and press briefings
• Monitor and analyze media coverage, public opinion, digital conversations, and relevant regulatory developments
• Maintain deep knowledge of industry topics, client issues, and news to deliver relevant, strategic, and creative communications aligned with business objectives
• Coordinate and execute client meetings and events; update dashboards and management systems and provide meeting recaps for supervisory review
• Contribute ideas to strategic communications planning and brainstorming sessions
• Research and monitor client industries to identify positioning opportunities and keep teams informed of relevant insights
• Proactively build relationships with external stakeholders (media, third-party organizations, and partners) to effectively communicate client messages
• Support research and development of new business proposals
• Assist with client administrative functions, including billing support and account reporting
• Attend and actively participate in internal and client meetings, including brainstorming sessions
• Provide guidance and mentorship to Account Coordinators, interns, and trainees

Skills

• Excellent oral and written communications skills in English and Spanish
• Ability to complete activities under assigned budget
• Excellent project management skills
• Advanced understanding of media channels and social media
• Ability to translate client needs into media opportunities
• Supervisory and team management skills
• Business presentation skills (including their development)
• Proficient in computer software (Word, Excel, PowerPoint)
• Independent, creative spirit, and the ability to do things differently "think out of the box"
• Ability to supervise multiple tasks simultaneously and work well under pressure

Experience & Qualifications

• A minimum of two (2) years of work experience in professional services firm, journalism, public relations, communications or related field is preferred
• BA/BS required; graduate degree in business, communications, public relations, journalism, or a relevant specialty preferred.
• Proven understanding of techniques of a professional services/consultancy firm.
• Media Relations experience, including media pitching, monitoring, and analysis; press trip work preferred but not required

About Newlink

At Newlink, we believe in the power of connections. We are a strategic consulting firm that helps organizations transform challenges into opportunities through innovation, collaboration, and purpose-driven strategies. With a presence in the U.S., Latin America, and Europe, our multicultural team shares a passion for generating real impact through engagement.