What are the responsibilities and job description for the Marketing Technology Specialist position at Newfold Digital, Inc.?
Who we are. Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry's most prominent and storied go-to-market brands, including Bluehost and Network Solutions. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands. We are seeking a Marketing Technology Specialist to lead the implementation, optimization, and analysis of our digital marketing platforms. This role will be instrumental in managing Adobe Experience Cloud tools—including Adobe Experience Manager (AEM), Adobe Tag Manager, and Adobe Target—to deliver personalized, data-driven customer experiences. The ideal candidate combines technical expertise with analytical acumen to support marketing initiatives and improve performance across digital channels. What you’ll do & how you’ll make your mark. Tag Management & Implementation Own and manage Adobe Tag Manager (Launch) for accurate data collection and tracking. Design and maintain tagging strategies that scale across multiple properties and platforms. Collaborate with developers and marketers to ensure proper tagging across web properties. Perform rigorous QA for standard marketing pixels (Facebook, Floodlights), custom pixels (e.g., podcasts, IoT ads), and server-side pixels. Troubleshoot and QA tag deployments and data layer configurations. Ability to meticulously manage and verify tagging accuracy across multiple platforms and environments. Strong attention to naming conventions, and adherence to tagging architecture. Be consistent in updating documentation. Adobe Experience Manager (AEM) Support content authors and developers in managing and optimizing AEM components. Ensure seamless integration between AEM and other marketing platforms. Adobe Target & Personalization Design and execute A/B and multivariate tests using Adobe Target. Develop audience segments and personalized experiences based on behavioral data. Analyze test results and provide actionable insights to improve conversion and engagement. Data Analysis & Reporting Monitor and analyze digital performance metrics using Adobe Analytics and other tools. Create dashboards and reports to communicate findings to stakeholders. Identify trends, gaps, and opportunities for optimization. Cross-Functional Collaboration Partner with marketing, product, and engineering teams to align technology with business goals. Provide training and documentation for internal teams on platform usage and best practices. Who you are & what you’ll need to succeed. 3–5 years of experience in digital marketing technology or web analytics. 2 years of hands-on experience with Adobe Experience Cloud tools (AEM, Launch, Target, Analytics). Strong understanding of tag management systems and data layers. Proficiency in web technologies (HTML, JavaScript, CSS) is a plus. Analytical mindset with experience in data visualization and reporting. Excellent communication and project management skills. Preferred Certifications Adobe Certified Expert – Adobe Experience Manager Sites Adobe Certified Expert – Adobe Target Google Tag Manager or other TMS certifications Why you’ll love us. We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid, or work-from-the-office environment. Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well. We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 affinity groups where you can network and connect with Newfolders globally. We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more! Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold! Employment with Newfold Digital is at-will and nothing in this Job Description should be interpreted or construed to alter the at-will employment relationship. This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above. Newfold Digital is a leading web technology company serving nearly seven million customers globally. Established in 2021 through the combination of leading web services providers Endurance Web Presence and Web.com Group, our portfolio of brands includes: BlueHost, CrazyDomains, HostGator, Network Solutions, Register.com, Web.com, and many others. We help customers of all sized build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with customers to serve their online presence needs.