Marketing Lead

Key Responsibilities

• Develop and implement global marketing strategies across branding, digital, PR, analyst relations, events, social media, and ABM
• Ensure alignment with business objectives while tailoring messaging for regional markets with a consistent global voice
• Leverage AI tools to generate insights and improve campaign performance

Lead Generation & Engagement

• Lead worldwide demand generation efforts in partnership with sales
• Design and execute thought leadership and nurturing initiatives
• Oversee event marketing and activations at key industry gatherings
• Run digital campaigns and co-marketing initiatives with partners

Sales Enablement

• Support account-based marketing for strategic accounts in collaboration with sales teams
• Deliver account insights, market research, and competitive analysis
• Create sales materials, messaging frameworks, and enablement resources
• Assist major deal pursuits with customized content and executive engagement

Thought Leadership & Executive Influence

• Provide data-backed strategic guidance to senior leaders
• Develop executive-level content to strengthen market positioning
• Build relationships with industry groups, academic institutions, and media
• Engage analysts and represent the organization at global events

Marketing Operations & Team Leadership

• Manage and mentor a distributed global marketing team
• Oversee budgets and track performance metrics such as leads, conversions, pipeline impact, and ROI
• Coordinate planning calendars to align global and regional efforts
• Use AI-driven analytics to refine campaigns and content
• Produce case studies and customer success stories

Success Metrics

• Growth in marketing-driven pipeline and revenue
• Engagement levels across target accounts
• Brand visibility and digital reach
• Efficiency of demand generation (cost per lead, conversion rates)
• ROI from events and sponsorships

Qualifications

• 15 years of B2B marketing experience in consulting, tech, or professional services
• Demonstrated success with global, integrated marketing programs
• Familiarity with AI-enabled marketing tools preferred
• Strong communication and executive storytelling abilities
• Strategic thinker with strong operational execution skills
• MBA or equivalent in Marketing, Business, or a related field
• Experience leading cross-functional teams in complex, matrixed environments