What are the responsibilities and job description for the Brand Director position at New York Technology Partners?
We're looking for a hands-on Brand Director to help shape and launch the next chapter of our brand. This is a highly strategic and execution-focused role for someone who thrives in fast-paced environments and knows how to take ideas from concept to market.
You'll partner closely with executive leadership, creative, sales, and product teams to build and execute brand initiatives that drive awareness, engagement, and growth. From developing go-to-market strategies and launch plans to overseeing activations, partnerships, events, and sales enablement materials, you'll play a key role in defining how our company shows up in the world
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This is not a traditional marketing management role. We're looking for someone who can think strategically, build from scratch, and remain deeply involved in executio
n.
What You'll
- DoOwn and evolve the company's brand strategy, positioning, and messag
- ingDevelop and execute go-to-market plans for new products, initiatives, and major company milesto
- nesCreate and manage launch strategies, timelines, and rollout plans across multiple chann
- elsLead the development of brand activations, events, trade show experiences, merchandise, sales collateral, one-pagers, brochures, and other marketing materi
- alsPartner closely with Sales to create compelling customer-facing experiences and support business gro
- wthCollaborate with Creative, Production, Product, and Leadership teams to ensure consistent brand execut
- ionBuild executive-level presentations, strategic decks, and brand narrati
- vesIdentify partnership opportunities that strengthen brand awareness and market prese
- nceMonitor competitive and industry trends to inform brand strat
- egySupport the creative team while helping keep initiatives organized, aligned, and moving forw
ard
What We're Looking
- For6 years of experience in Brand Management, Brand Strategy, or a related f
- ieldExperience building and executing brand and marketing plans from the groun
- d upProven success launching products, brands, or major initiatives within a high-growth technology com
- panyStrong understanding of brand development, positioning, identity systems, and go-to-market stra
- tegyComfortable operating at both the strategic and tactical l
- evelExperience collaborating across creative, production, product, and commercial t
- eamsExcellent communication, presentation, and stakeholder management sk
- illsAbility to influence and engage executives while remaining collaborative and down-to-e
- arthStrong project management skills with exceptional attention to de
Salary : $200,000 - $250,000