Assistant Public Information Officer/Digital Information Officer, Non-Statutory (NS) Equated to SG-23

Description

Duties Description

The Assistant Public Information Office/Digital Information Officer will serve as a Social Media & Events Coordinator within the Office of Public Affairs. Specific duties will include, but are not limited to:

Social Media Development/Management (60%):

• Develop, create, edit, schedule and manage content, including video and graphics, across all major social platforms on behalf of the agency.
• Create and maintain a social media calendar with planned posts/videos.
• Engage in rising trends, adopt emerging tools, and utilize platform updates to keep content fresh and competitive.
• Work closely with agency program areas to identify, create, and post content for social media, including written posts, graphics, and videos.
• Develop and grow influencer relationships for collaboration and audience growth.
• Set and meet goals for agency social media channels and develop reports for senior staff, including focus on building of social media audiences, effectiveness of social media reach/views, and ideas for both organic and paid social media campaigns.
• Manage and grow agency social media channels on a day-to-day basis to build branding via increased engagement and responsiveness to relevant posts on all platforms.
• Shoot and edit videos and graphics for agency websites and social media, including editing and posting content while on-site at events (Using Instagram/Facebook Reels, Edits, and/or CapCut).
• Act as an advocate for best digital practices, including effective, responsible, responsive and efficient use of social media, overall content management for consistency, and monitoring of the agency’s social media interactions with the public.
  
  

Events Assistance & Content Gathering (40%):

• Support promotional strategies for events through social media and digital campaigns.
• Collaborate with Communications Team on event planning, and provide on-site support as needed, including live social media coverage when warranted.
• Assist with setup and breakdown of events.
  
  

Qualifications

Minimum Qualifications

Bachelor’s Degree and three years of relevant specialized experience.

Specialized Experience

• Experience in public relations, social media, and digital communications.
  
  

Education/Experience Substitutions

• Education: Four years of specialized experience; Associate’s degree and two years of specialized experience
• Experience: J.D. or Master’s degree may substitute for one year of specialized experience; Ph.D. may substitute for two years of specialized experience
  
  

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or Public Relations.
• Professional experience managing social media accounts.
• Professional experience creating and editing social media videos and graphics.
• Experience on camera and self-recording as a content creator.
• Experience with writing, editing, and visual storytelling.
• Experience with social media management and analytics tools (e.g., Hootsuite, Sprout, Meta Business Suite, etc.).
• Understanding of platform-specific best practices, algorithms and audience engagement strategies
• Understanding of social media content creation, analytics, and trends.
• Knowledge of influencer marketing strategies.
  
  

If a degree and/or credit hours are listed, please forward your transcripts with your resume and cover letter.

It is essential that candidates clearly and concisely indicate exactly how they meet the above minimum qualifications in their resume. Failure to show how you meet the minimum qualifications above may result in disqualification and removal from consideration.

Additional Comments

The Department of State is proud to be an equal opportunity employer. We encourage women, people of color, LGBTQ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. We celebrate diversity and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity and/or expression, age, veteran status, disability status, arrest record or criminal conviction history, or any other category protected by law.

We are happy to provide reasonable and religious accommodations during the hiring process for those in need. If you have a disability or special need that requires accommodation, please send a request to HRM.Recruitment@dos.ny.gov.

For new State employees appointed to graded positions, the annual salary is the hiring rate (beginning of the Salary Range) of the position. Promotion salaries are calculated by the NYS Office of the State Comptroller in accordance with NYS Civil Service Law, OSC Payroll rules and regulations and negotiated union contracts.

NOTE ON TELECOMMUTING: The Department of State employees may be approved for a maximum of 50% telecommuting, however, they are required to apply and obtain approval through management in accordance with The Department of State Telecommuting Program Guidelines.