Social Media and Digital Content Associate

Company Description The New York Jobs CEO Council fosters collaboration among business, education, and community leaders to prepare New Yorkers in diverse, low-income communities for the future of work and to meet employer needs. The future of New York City's economy and workforce requires breaking down industry and educational silos and opening the door to local talent.

Our member CEOs are committed to working with our partners to create economic opportunity for New Yorkers by:

• Connecting students and workers with in-demand skills
• Removing barriers to training and access
• Developing long-term, stable career pathways

We are guided by our goal to build career pathways for 100,000 low-income New Yorkers from underserved and underrepresented communities to in-demand, well-paying jobs by 2030, with 25,000 of those hires coming from CUNY.

Role Description The Associate, Social Media & Digital Content is responsible for translating organizational priorities into compelling digital content that builds awareness, drives engagement, and strengthens connection with key audiences—particularly students—across the organization’s owned platforms.

This role leads the development and execution of content strategies that bring programs, resources,

events, and opportunities to life through storytelling, audience insight, and consistent platform presence. The Associate owns day-to-day management of student-facing digital channels and is responsible for ensuring content is timely, relevant, and aligned with organizational priorities and audience needs.

This is a strategic, creative, and hands-on role—ideal for a content-driven digital professional who understands how to connect with audiences, spot trends, and translate ideas into engaging content across social and digital platforms. This role requires strong collaboration with the student engagement and events teams to ensure digital channels reflect the energy, value, and impact of the organization’s work.

Currently, this role reports to the Chief Marketing Officer and aligns closely with the Student Engagement and Events teams.

Key Responsibilities

Content Strategy & Storytelling

·       Develop and execute digital content strategies that elevate programs, events, and opportunities through engaging storytelling

·       Translate organizational priorities into clear, audience-centered content themes and narratives

·       Lead the development of content calendars and production workflows to ensure consistent, high-quality output across platforms

·       Create and oversee the production of short-form and visual content (e.g., social posts, reels, stories, graphics, captions, email content)

·       Collaborate with student engagement and events teams to identify stories, moments, and opportunities to showcase student experiences and outcomes

·       Maintain strong editorial standards, tone, and brand voice across all digital channels

·       Stay current on social and digital trends and apply insights to keep content fresh, relevant, and engaging

Platform Management & Audience Engagement

·       Own and manage the organization’s core digital and social media platforms (student-facing), with a focus on building engagement and community among student audiences

·       Ensure content is optimized for platform-specific formats, accessibility, and user experience

·       Monitor audience engagement and respond to trends, feedback, and emerging opportunities in real time

·       Identify opportunities to deepen engagement through interactive content, collaborations, and student-facing initiatives

·       Partner with internal teams to ensure digital platforms effectively support participation in programs and events

Performance Insights & Continuous Improvement

·       Establish clear success metrics focused on engagement, reach, and audience interaction across owned platforms

·       Track and analyze performance data to understand what content resonates and why

·       Use insights to refine content strategy, improve engagement, and inform future content planning

·       Share regular performance updates and recommendations with leadership and internal teams

Content Operations & Collaboration

·       Coordinate with internal teams and external partners to support efficient content production and publishing workflows

·       Manage freelancers, creators, or vendors supporting content development when needed

·       Maintain tools and systems that support content planning, scheduling, and performance tracking

·       Ensure digital content operations are organized, scalable, and responsive to organizational priorities

About You

The Associate, Social Media & Digital Content, brings the following attributes to the role:

·       A proven track record of executing digital content projects within a communications or marketing function

·       Keen attention to detail

·       Willingness to support cross-functional operations, including duties outside of scope when necessary

·       Ability to prioritize and re-prioritize when necessary

·       A willingness to continue learning and take initiative in developing and implementing new engagement strategies for our audiences

·       A collaborative, results-oriented mindset that drives your work

·       A can-do attitude with an open mind to support the Council’s mission

·       A personal commitment to our mission to harness the power of workforce development and job access to change lives and communities across New York

Qualifications

·       2-4 years of experience in social and digital content creation

·       Natural storyteller, socially native, content obsessed

·       Strong writing skills

·       Proven success in creating and managing digital content creation and campaigns

·       Fluency in analytics, reporting, and performance optimization

·       Excellent project management, organizational, time-management and cross-functional collaboration skills

·       Hyper-organized, ability to think ahead and out of the box and a desire to be innovative in approach and continuously develop

·       High level of independence, energy, and integrity; demonstrates respect for a diversity of opinions and styles, and accepts accountability and responsibility

·       Able to thrive in a fast-paced environment, balancing competing priorities while staying organized and detail-oriented

·       Outstanding interpersonal and communication skills and ability to influence

·       Highly team-oriented and constantly working for the overall good of the organization

·       Ability to effectively manage/coordinate simultaneous projects and successfully prioritize multiple tasks with sound judgment. 

·       Strong technical skills. Proficient in Canva, video editing software, Google Analytics

·       Ability to be in New York offices 3 days a week in our current hybrid model

·       Ability to travel across the five boroughs to the CUNY campuses and employer sites

·       CUNY grad/CUNY experience is a plus

Salary for this role ranges from $80,000 - $90,000 annually, depending on experience. The Jobs Council offers a generous PTO package, including unlimited sick days, Health, Dental and Vision Insurance and Matching 401(k). If this sounds like a fit, please apply.

To apply for this role, please email careers@jobscouncil.org with a copy of your resume and a short note about why you want this role. PLEASE PUT ‘SOCIAL MEDIA ASSOCIATE’ IN THE SUBJECT LINE OF THE EMAIL.

The New York Jobs CEO Council is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, religion, sex, religion, sexual orientation, national origin, disability, veteran status, or other protected characteristic as outlined by federal, state and local law.