What are the responsibilities and job description for the Senior Business Analyst, Business Intelligence & Analytics position at New York Jets?
The New York Jets are looking for a data-driven problem solver and relationship builder to join our Business Intelligence & Analytics team. In this role, you won't just sit behind a dashboard — you'll be a strategic partner embedded across the organization, working hand-in-hand with ticketing departments to turn data into decisions.
You'll also be at the forefront of how we integrate AI into the way we run our business. From identifying opportunities for machine learning to building and deploying production-ready models, you'll help shape what intelligent, data-driven operations look like at an NFL franchise.
You'll also be at the forefront of how we integrate AI into the way we run our business. From identifying opportunities for machine learning to building and deploying production-ready models, you'll help shape what intelligent, data-driven operations look like at an NFL franchise.
If you're someone who's equally comfortable presenting insights to a VP as you are fine-tuning a predictive model, this role was built for you.
What You'll Do:
Cross-Departmental Partnership & Lead Generation
Cross-Departmental Partnership & Lead Generation
- Serve as the primary analytics partner for ticketing departments across the organization, embedding yourself in their workflows and proactively surfacing data-driven opportunities
- Build trusted relationships with department heads and senior leadership, acting as a go-to resource for data questions, strategic planning support, and performance benchmarking
- Lead the analytics relationship for lead generation and campaign performance, working closely with sales and marketing teams to measure effectiveness, identify trends, and recommend optimizations
- Own the full lifecycle of analytical projects post-delivery: translate findings into clear operational recommendations, drive stakeholder alignment, and provide hands-on training to ensure adoption sticks
AI Development & Predictive Modeling
- Lead the identification and prioritization of AI/ML opportunities across the organization — pinpointing where intelligent automation and predictive capabilities can move the needle on revenue, efficiency, and fan experience
- Develop, deploy, and operationalize machine learning models (e.g., renewal probability, fan clustering, churn prediction) from experimentation through to production-ready, scalable workflows
- Build and refine individual game models to support real-time ticket pricing and inventory decisions, leveraging market intelligence to stay ahead of demand signals
- Support seasonal variable pricing strategy with data-driven models designed to maximize ticketing revenue across the full schedule
- Stay current on emerging AI/ML tools and methodologies, actively bringing new approaches into the team's toolkit
Data Infrastructure & Reporting
- Use SQL to retrieve business data, fulfill ad hoc requests, and develop BI dashboards in Power BI
- Serve as a co-administrator of Microsoft Dynamics CRM, maintaining data integrity and building integrations that enhance the sales process
- Acquire, organize, and analyze data across ticket sales, concessions, merchandise, social media, corporate partnerships, stadium operations, loyalty programs, and more
- Contribute to the continuous development of our internal data warehouse, with a focus on improving ETL processes and data quality
- Design and build scripts and internal systems to automate data acquisition and streamline business processes
- Perform database segmentation to power targeted, relevant fan marketing communications
What You'll Bring:
Required
- 4 years of experience in an analytics or data science role
- Degree in a quantitative field (Computer Science, Statistics, Mathematics, Operations Research, Economics, or similar)
- Demonstrated experience serving as a cross-functional analytics partner, with a track record of building relationships and driving adoption across multiple departments
- Expert-level SQL and relational database skills
- Proficiency in Python or R for automation and predictive analysis
- Hands-on experience building and deploying AI/ML models in a business setting
- Experience working with large, complex datasets
- Strong communicator who can translate technical findings into business language for non-technical audiences
- High attention to detail and a proactive, solutions-oriented mindset
Preferred
- Experience taking AI/ML models from development through to production/operationalization
- Experience administering Microsoft Dynamics CRM
- Proficiency with Power BI, Tableau, or similar data visualization tools
- Background in sports, entertainment, or ticketing industries
Why the Jets:
- Work at the center of one of the NFL's most recognized franchises
- Collaborative, high-performance team culture
- Opportunity to see your work directly influence game-day revenue, fan engagement, and business strategy
Salary range for this role: USD $135,000 - $145,000 per year and discretionary annual company bonus, dependent on the specific qualifications of the successful candidate. Company benefit programs for full-time employees include: robust medical, dental and vision insurance, flexible-spending and dependent-care account options, company-paid life, AD&D, and disability insurance plans, with additional voluntary supplemental term life & AD&D insurance options, and a variety of other health & wellbeing offerings; 401k plan participation (after 500 hours of service) with company-match and discretionary employer-funded defined contribution; PTO, sick time, paid maternity/parental leave; and access to tickets and parking for all New York Jets home games.
GENERAL INFORMATION A background check will be conducted prior to the start of the position. The New York Jets are proud to be an equal opportunity employer. It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, creed, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender (including gender nonconformity, status as a transgender individual, gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, affectional orientation, marital status, civil union status, and domestic partnership status, age, physical or mental disability, genetic information, service in the uniformed services, or any other characteristic protected by federal, state or local law. The New York Jets are committed to providing reasonable accommodations for candidates with disabilities.
GENERAL INFORMATION A background check will be conducted prior to the start of the position. The New York Jets are proud to be an equal opportunity employer. It is the policy of the Company to provide equal employment opportunities to all employees and applicants for employment without regard to race, creed, color, religion, sex, national origin, age, disability, marital status, military status, genetic information, sexual orientation, gender (including gender nonconformity, status as a transgender individual, gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, affectional orientation, marital status, civil union status, and domestic partnership status, age, physical or mental disability, genetic information, service in the uniformed services, or any other characteristic protected by federal, state or local law. The New York Jets are committed to providing reasonable accommodations for candidates with disabilities.
Salary : $135,000 - $145,000