What are the responsibilities and job description for the Social Media Specialist position at New York City FC?
JOB TITLE: Social Media Specialist
REPORTING TO: Manager, Social Media
DEPARTMENT: Content, Marketing
LOCATION: Manhattan, NY
Position Overview
The purpose of this role is to elevate New York City FC’s social media presence across all Club owned and operated channels. Working with the Manager, Social Media this role play a key role in the execution and innovation of New York City FC social content.
This position will conceptualize and implement a social media strategy that create, edit, publish, and optimize social content that aligns with our brand voice, attracts new consumers, and engages our audience across all official New York City FC social channels.
If you’re passionate about growing the beautiful game both on and off pitch through best-in-class social media content, this is a perfect opportunity to join the Club at an exciting time with New York City’s first-ever soccer specific stadium opening in 2027.
What You’ll Do
Play a key role in creating and publishing innovative digital content for New York City FC social media channels:
This exempt position has an estimated annual base salary range of $66,300 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.
What We Offer
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs eight times over the past nine seasons, winning MLS Cup in 2021. Games are broadcast through MLS Season Pass, the unprecedented subscription service from Apple and Major League Soccer that will have every match of the MLS regular season, Audi MLS Cup Playoffs, and Leagues Cup all in one place and with no blackouts. New York City FC is building New York City’s first-ever soccer-specific stadium, set to open for the 2027 MLS season. For more information, please visit: www.newyorkcityfc.com.
New York City FC is also one of 13 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Mumbai City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bolívar among its sister clubs.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy.
https://www.mlssoccer.com/legal/privacy-policy
REPORTING TO: Manager, Social Media
DEPARTMENT: Content, Marketing
LOCATION: Manhattan, NY
Position Overview
The purpose of this role is to elevate New York City FC’s social media presence across all Club owned and operated channels. Working with the Manager, Social Media this role play a key role in the execution and innovation of New York City FC social content.
This position will conceptualize and implement a social media strategy that create, edit, publish, and optimize social content that aligns with our brand voice, attracts new consumers, and engages our audience across all official New York City FC social channels.
If you’re passionate about growing the beautiful game both on and off pitch through best-in-class social media content, this is a perfect opportunity to join the Club at an exciting time with New York City’s first-ever soccer specific stadium opening in 2027.
What You’ll Do
Play a key role in creating and publishing innovative digital content for New York City FC social media channels:
- Brainstorm and ideate content strategies for upcoming campaigns, events, and milestones, offering platform-specific ideas and trend insights
- Create, schedule, and publish daily social media content across platforms across New York City FC, New York City FC II, New York City FC Youth, and City in the Community social media channels
- Execute live social media coverage during New York City FC and New York City FC II home and away matches, special events, and other initiatives, including real-time updates and live content
- Produce engaging multimedia content alongside photographer, videographers, and designers
- Demonstrate excellent copywriting and grammar skills, ensuring both factual accuracy and social relevancy across all platforms.
- Identify and test social media trends, platform updates, and formats to keep New York City FC's social presence fresh, relevant, and forward-thinking.
- Engage with fans and respond to comments/messages in a timely and professional manner
- Leverage social media analytics to generate more impactful social campaigns and content.
- Infuse the New York City FC content team with new ideas, forward thinking, and a passion for content execution.
- Follow brand guideline specifications and ensure consistency on quality during production
- 2-5 years’ experience in professional social media role with direct publishing responsibilities.
- Experience concepting, pitching, and editing content from start to finish, with strong creative visual storytelling skills and attention to detail on publishing.
- A track record of creating innovative and unique content.
- Excellent communication and copywriting skills.
- Expert knowledge of international soccer, including MLS and the culture around the New York City and North American games.
- Finger to the pulse on international/NYC culture and current affairs with flair and mature editorial judgment to participate in NYCFC/sport adjacent conversations (ex: film, fashion, gaming, music).
- Must be able to follow instructions and learn from constructive criticism when given and be a team player collaborating to support business goals across the organization.
- Knowledge of content management and analytics platforms. (e.g. Asana, Zoomph, etc.)
- Social video editing experience and skills.
- Able to work a non-traditional work week, including nights and weekends.
- Spanish language working proficiency preferred.
- Applicant must be able to comply with MLS Next Safety and Well-Being policy and any other applicable child safety policies provided to applicants by NYCFC
- Ability to work flexible hours, including evenings, weekends, and holidays, as necessary
- Manager, Social Media
- Director, Content
- Social Media Producers
- Photographers
- Video Producers
- Graphic Designers
This exempt position has an estimated annual base salary range of $66,300 and is not overtime eligible. Final compensation offer amounts are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors such as certifications and software expertise. We welcome direct conversations with each candidate about compensation in all of our initial calls.
What We Offer
- Excellent health, dental & vision insurance, with options to fit you and your family’s needs
- Comprehensive and competitive benefit programs, including maternal & paternal leave
- Ancillary benefits: Commuter, pet insurance, gym membership, and Citi Bike discounts
- Your health is important! Our wellness strategy focuses on mental and physical wellbeing through in-office and virtual programs
- Four complimentary tickets to every NYCFC home match
- Team outings, happy hours, and annual staff gatherings to celebrate our co-workers
- A dynamic, ambitious, and fun work environment
At New York City FC, we are on a mission to build this city into one of the soccer capitals of the world. The Club was announced as Major League Soccer’s 20th franchise and is the first and only MLS team located within the five boroughs of New York City. The Club has qualified for the Audi MLS Cup Playoffs eight times over the past nine seasons, winning MLS Cup in 2021. Games are broadcast through MLS Season Pass, the unprecedented subscription service from Apple and Major League Soccer that will have every match of the MLS regular season, Audi MLS Cup Playoffs, and Leagues Cup all in one place and with no blackouts. New York City FC is building New York City’s first-ever soccer-specific stadium, set to open for the 2027 MLS season. For more information, please visit: www.newyorkcityfc.com.
New York City FC is also one of 13 clubs comprising City Football Group and counts Manchester City FC, Melbourne City FC, Yokohama F-Marinos, Girona FC, Montevideo City Torque, Shenzhen Peng City FC, Mumbai City FC, Lommel SK, ESTAC Troyes, Palermo FC, Bahia, and Club Bolívar among its sister clubs.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
By clicking "Apply Now", you agree to the terms of the MLS Privacy Policy.
https://www.mlssoccer.com/legal/privacy-policy
Salary : $66,300
